VICTOR MORALES
Fresno,CA
Summary
Trusted manager with a 10+ year history driving regional sales growth, profitability, and customer retention across enterprise-level industries. Master at crafting and executing sales strategies aligned with global objectives, focusing on market positioning, expansion, profitability, and customer satisfaction. Seeking to leverage strong leadership skills to create a highly competitive strong sales team to drive revenue growth and deliver exceptional results.
Overview
12
12
years of professional experience
Work History
DISTRICT MANAGER
Ganas Auto
12-1900, 12-1900
12.2023 - Current
- Oversee a $15M+ monthly portfolio across 7 stores in the district, contributing to $180M annual revenue and achieving 15% YoY growth.'
- Implemented a sales playbook that increased team productivity by an average of 30 % or resulted in $25M in additional sales for region.
- Revitalized performance in 4 inherited locations (Sacramento, Stockton, Inglewood, and Long Beach), driving aggressive sales growth and operational excellence via team training and process optimizations.
- Established a proactive sales strategy with leveraging 500+ self-generated leads (SGL's) per quarter to outperform traditional reactive dealership models and drive profits
- Hands on in coaching, developing, sales managers resulting in many getting promotions
- Developed cold-calling templates, monitored online platforms, and represented the brand at public events to attract customers, fostering a “go and get it” culture that set the team apart from industry norms.
GENERAL MANAGER
Ganas Auto
01.2022 - 01.2024
- Selected by VP of Western Sales to develop a sales playbook for Ganas Auto's larger new Fresno location driving record breaking opening sales of 65 sales in a single month which resulted in VP recognition.
- Excelled as a General Manager within the first year which resulted in advancement to District Sales Manager helping failing stores and opening multiple stores across California while also overseeing sales operations.
- Traveled consecutively for 6 months from Central CA to SoCal commuting 4 - 5 hours each way driving 35% overall monthly sales growth during a period of regional restructuring and role realignment.
- Closed deals with an average of 120 - 150 % LTV and a YTD closing percentage of 45.82% while maximizing dealership revenue.
- Developed and coached sales associates from a standard 10 - 15 ups to a 38 - 45 ups per month teaching self generating techniques driving more sales month over month.
STORE MANAGER
Luxottica Group
01.2020 - 01.2022
- Successfully revitalized an underperforming store, driving a 60% sales increase and achieving a trending $2M in sales year-to-date.
- Created and implemented an innovative sales technique that significantly boosted store performance, later adopted by Luxottica USA within four months.
- Recruited, trained, and coached associates on comprehensive product knowledge via in-store training, personalized 1:1 coaching, and supplemental training beyond corporate communications.
- Sales staff that I coached become was promoted to youngest manger in the whole company
- Conducted monthly staff performance evaluations, establishing career progression plans that enhanced critical staff retention and reduced turnover rates.
- Analyzed sales data and product performance to identify business opportunities, communicated store needs to the district manager, and conducted mandatory audits to ensure compliance.
- Provided management and sales teams with tools to enhance perceived value and close high-ticket sales.
SALES MANAGER
Orloff Jewelers
01.2014 - 01.2019
- 2018 Received award in Fresno bee newspaper and magazine for exceeding customer service and sales. Number 1 in Central California
- Market intelligence — stayed ahead of luxury trends, competitor activity, and buyer behavior in California
- Successfully promoted luxury brands such as Rolex, Gucci, and David Yurman using advanced sales techniques and active listening
- Closed high ticket items for high net worth individuals
- Implemented effective sales strategies to drive store staff to achieve sales goals, which contributed to enhancing the overall customer experience.
- Improved customer satisfaction and loyalty through targeted sales strategies, resulting in increased repeat business and a strong client and awards
- Trained in sales and customer service by ex president of GIA diamond society James Orloff
Education
Bachelor of Science - Business Administration & Management
California State University
Fresno, CA08-2019
Skills
- Proficient in Microsoft 365 (Word, Excel, Powerpoint) & IDMS Platforms (Dealertrack, Route One, CUDL, Dealer Socket)
- Inventory Control - Utilized Inventory Control systems such as Mondaycom, Advancir, and RFID systems to track and manage inventory accurately, reducing errors and saving audit time
- Financial Management - Expert in profitability analysis, budget oversight using reconciliation platforms such as Brinks and optimizing sales operations
- High Net Worth Relationship Building - Deep knowledge of business storytelling and product mastery, resulting in repeat buyers
- Bilingual
HONORS & AWARDS
People Highest Volume for New Dealership Award, 2022 | Tricolor Automotive, People's Choice Award, 2018 | Orloff Jewelers, Top Sales Award, 2016 | Orloff Jewelers
Languages
Spanish
Full Professional
Timeline
DISTRICT MANAGER
Ganas Auto
12.2023 - Current
GENERAL MANAGER
Ganas Auto
01.2022 - 01.2024
STORE MANAGER
Luxottica Group
01.2020 - 01.2022
SALES MANAGER
Orloff Jewelers
01.2014 - 01.2019
Bachelor of Science - Business Administration & Management
California State University