Hi, I’m
Victoria Giraldo Sanchez
Plantation,FL
Summary
Throughout my professional career in communications, journalism and marketing, I have identified different strategies and techniques that have helped to attract audiences to community programs and . Some of my
core strengths include developing systems to improve performance, maximize
educational growth, provide solutions to constant challenges, and identify trends. I
have native language fluency in both Spanish and English.
Overview
11
years of professional experience
Work History
Nordic Look
Executive Assistant
07.2022 - Current
Job overview
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization in 5 Latin American countries.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Worked with graphic designers and writers to establish theme and tone for content.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Generated ideas to enhance and expand current event offerings.
- Negotiated with vendors to achieve most favorable terms.
- Filed paperwork and organized computer-based information.
- Managed mail and both incoming and outgoing correspondence, mail, email and faxes.
Alcaldia Dos Quebradas
Community Presenter
01.2013 - 12.2021
Job overview
- Collaborated with editors and other staff members to refine story angles and content.
- Coordinated and presented events with city mayors, state governors and Colombian senators & representatives over 8 years.
- Anchored popular broadcast program with good ratings and audience engagement.
- Developed relationships with sources and contacts to gain additional insight.
- Participated in editorial meetings to discuss story ideas and content.
- Researched and analyzed newsworthy events, trends and issues.
- Coordinated with photographers, videographers and graphic designers to supplement stories with multimedia content.
- Selected material to develop interesting and professional presentations for different formats.
- Disseminated news content through social media for better engagement with audiences and faster reporting.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Assisted in coordination of on-site interviews, managing schedule to stay organized.
- Worked collaboratively across organization to develop and nurture strong internal brand.
- Collaborated with employee engagement groups to develop and execute communications strategies for internal events.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Built and maintained positive relationships with public by utilizing strategic plans.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
- Developed and implemented social media strategy to increase engagement and reach new audiences.
- Coordinated media interviews with organization staff, board members and volunteers.
- Facilitated press conferences and other outreach events to raise visibility of organization.
Education
Universidad Catolica De PereiraPereira, Colombia
Bachelor of Arts from Social Communicator And Journalism
02.2011
Skills
- Public and Media Relations
- Trade show Events
- Corporate Communications
- Recording Segments
- Broadcast Media
- Internal and External Communications
- Reputation Management
- Microsoft Office
Timeline
Executive Assistant
Nordic Look
07.2022 - Current
Community Presenter
Alcaldia Dos Quebradas
01.2013 - 12.2021
Universidad Catolica De Pereira
Bachelor of Arts from Social Communicator And Journalism
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