Summary
Overview
Work History
Education
Skills
Certification
Websites
Awards
Timeline
Generic

Victoria Henskens

Summary

Data driven visual merchant with a focus on product presentation and brand positioning. Expertise in leveraging demographic insights and business KPIS to enhance store aesthetics and drive customer engagement. Proven ability to develop leadership teams that uphold brand integrity and contribute to business growth.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Assistant General Manager - District Visual Expert

Athleta
05.2024 - Current
  • Conduct visual assessments and guidelines for peers to ensure brand consistency execution.
  • Drive operational excellence through strategic planning initiatives.
  • Conduct training sessions focused on brand merchandising and operational excellence
  • Business analysis utilizing Power BI, Excel, MyInsight, and CB4 reporting tools.
  • Presents weekly on regional and district product insights during GM conference calls.
  • Quarterly walks with HQ partners and head of store through store
  • Lead seasonal mapping calls with peers to refine store layouts to optimize product and customer experience

Assistant Manager - Visual Merchandiser

Athleta
09.2021 - 05.2024
  • Translated visual direction from HQ to adapt for unique store environments.
  • Curated compelling, aesthetically pleasing store presentations and window displays to drive sales.
  • Monitored key KPIs to identify business opportunities and align with operational needs.
  • Developed and trained store teams on key retail fundamentals, emphasizing visual standards.
  • Executed detailed pre-planning practices with GM and VM to ensure workload efficiency.
  • Provided photos of stores for HQ use in North American market strategy.
  • Supported new store openings by ensuring timely execution of visual operations.

Sales Associate - Visual Expert

Athleta
10.2019 - 09.2021
  • Executed floor sets in collaboration with Visual Manager to enhance store presentation.
  • Facilitated efficient receipt and processing of shipments by optimizing workload cadences.
  • Shared seasonal product insights in partnership with Visual Manager to boost team knowledge.
  • Delivered exceptional customer service to engage and connect with patrons.

Education

B.S - Health Care Administration

Salve Regina University
01.2021

Skills

  • Mapping and inventory management
  • Visual merchandising and window displays
  • Team collaboration and effective communication
  • Training and development
  • Marketing initiatives and operations management
  • Product analysis

Certification

  • Microsoft Office Outlook Associate
  • Microsoft Office PowerPoint
  • Associate Microsoft Office Word
  • Associate Cvent Event Marketing

Awards

Leadership Team - SRU Field Hockey, MVP Employee Q2 - Athleta 2021, Leadership Excellence - Field Hockey 2017

Timeline

Assistant General Manager - District Visual Expert

Athleta
05.2024 - Current

Assistant Manager - Visual Merchandiser

Athleta
09.2021 - 05.2024

Sales Associate - Visual Expert

Athleta
10.2019 - 09.2021

B.S - Health Care Administration

Salve Regina University

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