Victoria Paff
Los Altos,CA
Summary
Accomplished Director of Marketing for Draeger’s Supermarkets Inc., overseeing the marketing and advertising for the Bay Area’s premier gourmet grocery business. Utilizing creativity, organizational skills, and love of both food and humor to develop content strategy, plan events, create advertising campaigns, and analyze campaign efficacy. Expert in building marketing calendars, budget development and management, successful team collaboration, and driving robust campaign development. Dependable, growth-minded thinker willing to think out of the box and offer fresh prospective.
Overview
16
16
years of professional experience
Work History
Director of Marketing
Draeger's Markets
06.2008 - Current
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Organized and executed robust, creative experiential marketing events.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Managed annual marketing budget in excess of $400,000+
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Created content and promotional materials to drive engagement and conversions.
Education
Bachelor of Arts - History
San Francisco State
San Francisco, CA12.2009
Skills
- Content Strategy
- Marketing Analytics
- Creative Direction
- Direct Mail Marketing
- Campaign Development
- Advertising Campaigns
- Adaptability and Flexibility
- Written Communication
- Pricing strategy expertise
Timeline
Director of Marketing
Draeger's Markets
06.2008 - Current
Bachelor of Arts - History
San Francisco State
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