Vincent J. Luvera
Maplewood,NJ
Summary
Media sales professional specializing in broadcast, cable, and OTT advertising. Consistently exceeded revenue targets through strategic client relationship management and cross-platform solutions.
Overview
29
29
years of professional experience
Work History
Account Executive
NBCUniversal
New York, NY
05.2024 - Current
- Cultivate New Business for Peacock and NBCU’s 10 owned and operated stations + Telemundo
- Successfully presented and secured new business cross platform revenue via Programmatic and Direct IO.
- Coordinate multilaterally with product, account management and sales to develop GTM strategy
- Agencies/Clients: Spark Foundry, Comcast, Stella Rising, Resolute Digital, EmPower Solar, Goodway Group, Good Apple Digital, Chief Media
Regional Sales Manager
Premion
New York, NY
08.2019 - 04.2024
- Connect TV & Digital buyers and marketers to premium connected TV/multiscreen video at scale across 210 DMAs
- Coordinate multilaterally with product, account management and sales to develop effective business development strategies
- Collaborate with 60 station TEGNA linear team on national agency landscape
- Exceeded budget goals ($20M+ annually) driven by telecom, QSR vertical clients for 8 straight quarters from 2021-2022
- Collaborate with agency client teams to implement Brand Lift Studies for multiple accounts to deepen partnerships
- Agencies: Spark, Apex, Trilia, Initiative, UM, Austin Williams, Miller Advertising, Carat, Noble People
Account Executive
Ampersand
New York, NY
11.2013 - 07.2019
- Provide cable advertising/OTT solutions across 20 markets of Cox, Spectrum, Comcast cable groups
- Develop integrated plans for advertisers, incorporating online video in conjunction with linear on all proposals
- Initiate, develop, and maintain relationships at agencies: Universal McCann, Active International, Group M, Havas Media, Deutsch and Spark
Senior Account Executive
Petry Media
New York, NY
06.2010 - 11.2013
- Provide broadcast television and digital advertising solutions for 20 television network affiliates
- Implement 360 sales and marketing techniques to generate new and increased revenue for Petry client base
- Forecast and hit or exceed quarterly revenue and share goals for all stations
- Agencies/clients: Zenith Optimedia/Verizon, Group M/Audi, Icon International, ID Media, Universal McCann/Dodge Jeep Chrysler, Initiative Media/Hyundai
Senior Account Executive
Cox Broadcasting
New York, NY
09.2007 - 01.2010
- Sell and prospect new business for WSVN – Miami, KIRO – Seattle, WVUE New Orleans
- Cultivated and managed relationships at New York ad agencies such as Group M, OMD, Icon International, ITN, MPG
- Sold WSVN – Miami’s online component Decodrive.com to Universal Pictures. Placed online video movie trailers on decodrive.com
- Sold ad space in 2007 Super Bowl on WSVN to Sun Trust Bank
Senior Account Executive
Fox Stations Sales
New York, NY
04.2006 - 09.2007
- Sell broadcast television advertising space for Fox television stations in Philadelphia, Detroit, Phoenix, Greensboro, and Birmingham
- Sold Fox’s website myfoxphilly.com to Dunkin Donuts as part of a synergistic television/web sponsorship
- Hired as the New York based “Philadelphia specialist,” managing an account list that is 90% Philadelphia, which includes agencies such as Hill Holliday, PHD, Zenith Media, Initiative Media, Media Edge CIA, and Mediacom
- First Account Executive in the country to secure an $80,000 pre-booked spot for the 10/8/06 Eagles vs. Cowboys game
- Sold $505,000 package to Jeep/Chrysler for 4q06, which included 10/8 Eagles vs. Cowboys game (Terrell Owens return) for $80,000.
Account Executive
Petry Media Corporation
New York, NY
04.2002 - 04.2006
- Sold broadcast television advertising space 30 network affiliates ABC, CBS, NBC, Fox, UPN
- Promoted midway through 2003, upgrading my account list and taking on a senior role on a new sales team
- Became first AE in the country in 2005 to sell WPRI – Providence weather sponsorship to Lincoln Mercury Dealers Association
- Billing approximately $5 million annually
- Markets/Advertising Agencies: Markets: Providence, Austin, Seattle, Wilkes Barre, Norfolk, San Diego, Rochester, Portland (Oregon) Ad Agencies: Zenith Media, Hill Holiday, Universal McCann, Group M, The Program Exchange, Icon International
Digital Account Executive
Venture Direct Worldwide
New York, NY
04.2000 - 02.2002
- Sold online advertising for startup network of websites in a division of Venture called “Ad-Venture”
- Coordinated with direct mail sales executives to form print and web synergy for clients
- Major clients – Web MD, Sierra, K2 Media design, Foot Cone Belding, Avenue A
- Monthly high sales in July 2000 of $250,000
Sales Assistant
Petry Media Corporation
New York, NY
06.1997 - 04.2000
- Joined sales calls with Account Executives to contribute to client engagement and support sales efforts.
- Managed paperwork and tracked sales activity for two Account Executives to support sales processes
- Acted as a liaison between the station and agency, fostering relationships with agency assistants and buyers to enhance communication.
- Received promotion to Senior Sales Assistant in 1999, recognizing performance and contributions.
Education
Bachelor of Arts - Mass Communications/Journalism
Iona College
01-1997
Skills
- Salesforce
- Microsoft Teams
- Word
- Excel
- Powerpoint
Timeline
Account Executive
NBCUniversal
05.2024 - Current
Regional Sales Manager
Premion
08.2019 - 04.2024
Account Executive
Ampersand
11.2013 - 07.2019
Senior Account Executive
Petry Media
06.2010 - 11.2013
Senior Account Executive
Cox Broadcasting
09.2007 - 01.2010
Senior Account Executive
Fox Stations Sales
04.2006 - 09.2007
Account Executive
Petry Media Corporation
04.2002 - 04.2006
Digital Account Executive
Venture Direct Worldwide
04.2000 - 02.2002
Sales Assistant
Petry Media Corporation
06.1997 - 04.2000
Bachelor of Arts - Mass Communications/Journalism
Iona College