Driven, innovative, and committed to executing transformational growth strategies for lifestyle and consumer brands. Over 25 years of leadership in licensing, brand building, and operations, with extensive experience growing a baby and toddler brand across the U.S. and global markets. Expert in collaborating with top entertainment studios including Marvel, Disney, Warner Bros., Paramount, Universal and other major studios to bring licensed products to consumers through events and product launches. Skilled in scaling companies through viral marketing, licensing, and culturally resonant campaigns.