Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Hobbies and Interests
Timeline
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Vivian Chen

Los Angeles

Summary

Detail-oriented student with experience in bilingual storytelling and conducting market research. Known for adaptability and creativity, contributing to successful data-based marketing strategies that align with business objectives.

Overview

7
7
years of professional experience

Work History

Account Executive Intern (Hybrid)

Ogilvy
Beijing
06.2025 - Current
  • Assisted in managing client accounts and maintaining relationships.
  • Conducted market research to identify potential client opportunities.
  • Assisted in writing creative briefs, and brainstorming advertising strategies.

Social Chair

USC Eastern Chamber
Los Angeles
10.2023 - Current
  • Led bilingual marketing efforts across Instagram and WeChat, enhancing group visibility and engagement

Editor

Chinese Students and Scholars Association (CSSA)
Los Angeles
09.2023 - 09.2024
  • Edited over 10 articles for clarity and accuracy in student publications.
  • Managed submission processes, ensuring timely responses to contributors.

Marketing & Communications Intern

Jiangsu Broadcast & TV
Beijing
06.2024 - 08.2024
  • Film project evaluation, report writing, creative discussions
  • Flexible in utilizing technologies (Adobe Photoshop, Visual AI tools...)
  • Developed visual assets for internal and external communications materials.

Content Creator for Annenberg Social Media Desk

TikTok
Los Angeles
05.2023 - 05.2024
  • Developed and executed content strategies, conducted interviews, and edited video clips using Adobe Premiere
  • Created high-impact video content garnered 52.9k views, 4k+ likes, and was featured as a pinned post on USC TikTok account

Founder and editor

Original Subscription Account on WeChat
Beijing
03.2019 - 05.2023
  • Founded and managed a digital platform promoting local teenagers composition and music events; led a team of 20 to create weekly content, boosting artists' visibility on campus
  • Achieved a readership of 1000+ per post, fostering engagement in the music scene of Beijing high schools

Education

Bachelor of Art - Public Relation & Advertising

University of Southern California
Los Angeles, CA
05.2027

Bachelor of Science - Business Administration (Business Analytics)

University of Southern California
Los Angeles, CA
05.2027

Skills

  • Adobe Certified Professional (Photoshop)
  • Video editing (using Filmora, iMovie)
  • Basic audio editing (Logic Pro, GarageBand)
  • Microsoft Office Suite (Word, PowerPoint, Excel)

Websites

Accomplishments

  • Honors, John Lock Writing Competition (History Category), Nominated in Finalist 2021
  • Video Productions, Directed a six-episode educational video series for high school curriculum, now incorporated into the official curriculum
  • Authored and published research, 'Transformation Reason of We-Media in Modern China,' exploring national digital media evolution.

Hobbies and Interests

  • Music production, Singing, Composition, Performance (Piano, Guitar, Chinese traditional instrument)
  • Member of Beijing Rock Band of Elders, Volunteered as only junior in elders, trying to find out relationship between healing power of art toward elders under backdrop of aging trend of world.

Timeline

Account Executive Intern (Hybrid)

Ogilvy
06.2025 - Current

Marketing & Communications Intern

Jiangsu Broadcast & TV
06.2024 - 08.2024

Social Chair

USC Eastern Chamber
10.2023 - Current

Editor

Chinese Students and Scholars Association (CSSA)
09.2023 - 09.2024

Content Creator for Annenberg Social Media Desk

TikTok
05.2023 - 05.2024

Founder and editor

Original Subscription Account on WeChat
03.2019 - 05.2023

Bachelor of Art - Public Relation & Advertising

University of Southern California

Bachelor of Science - Business Administration (Business Analytics)

University of Southern California

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