Utilized data analysis to identify target audience segments for an advertising campaign, leading to an increase in conversion rates and a reduction in ad spend
Implemented data collection processes to track product usage and customer satisfaction, leading to a 15% improvement in overall product quality
Used Excel and In-House databases to create complex, multi-functional reports and to provide visual representation for clients to boost sales
Proficient in using Boolean logic to create and manipulate data for analytical and problem-solving purposes
Facilitated cross-functional teams to gather requirements and execute advertising campaigns effectively, maintaining clear communication throughout the IO execution process
Conducted regular audits of IOs to ensure compliance with contractual agreements, client expectations, and industry standards.
Associate, Financial Analyst
Mindshare
06.2021 - 03.2022
Achieved efficiency by automating and optimizing data collection from invoices using Microsoft Word, resulting in significant time savings compared to manual processing methods such as Excel
Administered monthly media spend summaries for internal planning teams and client by analyzing 150-200 invoices from TJ Maxx
Maintained and managed aged AR Report, monthly PO's and billing tracker for our client Blackrock, Inc
Extensively involved in creating 10 graphs by using measures and dimensions data from various databases by using data blending concepts in Tableau.
Finance Associate
Center For Court Innovation
12.2020 - 03.2021
Managed over 100 accounts payable, processed invoices and 100 reconciled accounts using Concur
Created daily invoice report, generated credit card report, and maintained invoice files
Compiled financial information, processed journal entries, and reconciled data
Completed information and financial reports and analyses for senior management to assist in decision-making for 100% of the business.