Wanda Adams
Parrish,FL
Summary
Diligent professional offering 25 years of experience in aggressively promoting and selling Digital Marketing solution products to achieve company quotas and expectations. Accommodating, welcoming and skilled in recommending solutions based on individual requirements. Proficient in Salesforce, PowerPoint, Microsoft and Excel.
Overview
26
26
years of professional experience
Work History
Account Executive
Gannett
Sarasota, FL
08.2022 - Current
- Developed and implemented a comprehensive sales plan to increase revenue in assigned territory.
- Assessed customer needs and delivered tailored solutions to meet their specific requirements.
- Utilized LinkedIn, Twitter, and Facebook to proactively generate high-quality leads.
- Effectively handled both current accounts and sought out potential prospects for growth.
- Executed effective strategies to improve customer loyalty and increase retention rates.
- Implemented effective strategies for selling products and services through cold calling and networking.
- Generated sales contracts for both existing and potential clients.
Major Account Executive
Thryv
Tampa, FL
03.2007 - 07.2022
- Employed cold calling, prospecting and networking to land new customers and penetrate new markets.
- Assessed sales statistics to improve strategy and meet quotas.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
- Contacted new and existing customers to discuss product and service solutions.
- Negotiated prices, terms of sale and service agreement to close transactions.
- Investigated sales and service issues to provide successful resolutions.
- Collaborated with team members to determine strategic sales approaches.
- Consulted with customers to aid selection and purchase of products that met needs.
- Prospected via phone and internet to develop leads and drive revenue.
- Scheduled and attended virtual meetings with customers to close business deals.
- Managed account data in CRM to communicate updates to stakeholders.
- Responded to customer inquiries quickly and professionally to maintain customer satisfaction.
- Delivered superior customer support to improve account retention rate.
Yellow Page Advertiser Outside Sales
BellSouth Yellowpages
Orlando, FL
11.1998 - 03.2007
- Prospected and cold-called customers to develop new sales leads.
- Helped customers design and layout spec ads.
- Presented engaging media packages and advertising options to prospects.
- Upsold advertising packages and options to customers by making outbound sales calls.
- Negotiated pricing following company procedures to close sales with new advertisers.
- Explained to clients how specific types of advertising helped promote customer products or services.
- Sold print, online, niche publication, newspaper inserts, direct mail and related printed products.
- Managed and retained existing client accounts.
- Took daily inbound calls and key-entered orders, faxes, backorders and credit memos for assigned accounts and clients.
- Participated in incentive programs and contests designed to support achievement of production goals.
- Exceeded department expectations for productivity and accuracy levels.
- Surpassed quota by 110% to generate $20,000 in sales monthly billing during 1999-2006. 5 time Presidents Club Winner
Education
High School Diploma -
Rocky Point High School
Rocky Point, NYBachelor of Arts - Marketing and Advertising
Rasmussen College
Brandon, FLAssociate of Science - Education
Miami Dade College
Miami, FLSkills
- Service-driven sales
- Market and competitive analysis
- Rapport and relationship building
- Market intelligence
- Lead generation
- Brand-building strategies
- Social media savvy
- Consultative and relationship selling
Timeline
Account Executive
Gannett
08.2022 - Current
Major Account Executive
Thryv
03.2007 - 07.2022
Yellow Page Advertiser Outside Sales
BellSouth Yellowpages
11.1998 - 03.2007
High School Diploma -
Rocky Point High School
Bachelor of Arts - Marketing and Advertising
Rasmussen College
Associate of Science - Education
Miami Dade College
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