Wayne T. Williams

• Developed and executed marketing strategies for consumer goods in military resale market.
• Provided direction of promotional and advertising strategies to clients and a domestic and international sales force of over 100.
• Accounts under my supervision, Molson Coors, Heineken Breweries, Sazerac, Infinium Spirits, Beatbox, Branca USA, Haribo, Russell Stover, Ritter Sport USA, Galderma Labs and many others.
• Cultivated strong connections with military resale buyers at AAFES, NEX, MCX, and CGX.
• Oversaw vendor-managed inventory for major accounts, optimizing distribution and pricing strategies.
• Monitored promotional effectiveness to maximize sales and reduce out-of-stock instances.
• Collaborated with brands like Haribo and Russell Stover to expand product offerings.
• Strengthened customer relationships across military resale systems to drive growth in beverage sales.
• Analyzed market trends to inform strategic decisions and improve sales performance.

Achievements

• Representing Heineken Breweries to the overseas Military markets for 30+ years. Executed vender managed inventory to all overseas shipping locations. Awarded for milestone sales accomplishment of +500K cases sold.
• Representing Molson Coors to the overseas military markets for 25+ years. Executed vendor managed inventory to all overseas shipping locations.
• Introduced Infinium Spirits to the US Military Resale system growing their business from $0 to over $1M dollars in annual sales at AAFES, NEXCOM, CGX and MCX.
• Transitioned Ritter Sport USA from Euro American Brands to become a stand alone company achieving $250K of business at AAFES in the 1st year.

• Global representative responsible for marketing and sales of beverage products to the worldwide military resale system
• Responsibilities same as above.
• Accounts under my supervision were: Miller Brewing Company, Heineken Breweries, Dr Pepper/7UP,Inc., Sutter Home Winery, Sebastiani Vineyards, Robert Mondavi Winery, Freixenet, The Wine Group, Stimson-Lane Vineyards, Banfi Vintners, Bigelow Tea, Goya Foods, Jiffy Muffin Mix.

• Managed six distributorships in North Dakota, driving market penetration for Miller products.
  Motivated sales force through strategic presentations on pricing, incentives, and promotional programs.
  Developed and analyzed annual profiles for each distributorship to assess performance metrics.
  Promoted to oversee three distributorships in South Texas in December 1990, maintaining similar responsibilities.
  Implemented distribution goals and special events to enhance sales volume and visibility.
  Collaborated with teams to set aggressive marketing strategies tailored to territory needs.

• Promoted aluminum architectural products to architectural firms through targeted outreach and box lunch programs.
• Managed an authorized dealer network in Dallas, Texas, generating over $1 million in sales.
• Marketed Kawneer products to colleges and universities throughout the Dallas area.
• Demonstrated expertise in public speaking, effectively engaging diverse audiences.
• Gained two years of experience in customer service, enhancing client satisfaction and support.
• Acquired three years of experience in fabrication, ensuring quality and precision in production.