Wendy Kelly
Bolivia,North Carolina
Summary
Experienced marketing professional skilled in driving impactful campaigns and increasing brand visibility. Proficient in strategic planning, digital marketing, and data analysis with a strong emphasis on collaborative teamwork and adaptability. Recognized for consistently achieving results and effectively responding to evolving market demands. Brings a creative aapproach to every project undertaken.
Overview
35
35
years of professional experience
1
1
Certification
Work History
Director of Marketing
OUTER BANKS HEALTH
03.2018 - 11.2024
- Led strategic vision and execution for Outer Banks Health’s marketing efforts, consistently achieving and surpassing organizational goals while strengthening brand reputation:
- Consulting with senior leadership teams to identify priorities and align marketing tactics
- Developing and executing comprehensive marketing campaigns consistent with the organization’s business priorities and branding strategies
- Serving as the organization’s brand guardian to ensure consistent messaging
- Designing and producing digital and print collateral to support strategic initiatives
- Writing and editing key messaging content for both print (marketing/public relations) and online platforms
- Managing internal team and external freelancers/vendors to produce results within budget and on time
- Marketing Manager: (Oct2014 – Mar2018)
- Marketing Specialist: (Aug2013 – Oct2014)
Owner
WLK DESIGN
04.1994 - 08.2013
- Consultant to small-medium sized non-profit and for-profit organizations implementing their communications and marketing initiatives through:
- Development of campaigns that included print and online creative as well as media placement
- Brand development through logo creation and consistent implementation across all collateral
- Establishment of online presence through development of website architecture, page design, and content creation
- Design, layout and print management of annual reports, catalogs, magazines, newsletters, brochures, packaging, signage and conference exhibits
- Partial client list: Marriot Corporation, Landon IP, World Bank, Pew Charitable Trust, International Center for Journalists, East Ed, Dare County Department of Health, North Carolina Coastal Federation
Art director
HANLEY-WOOD, INC.
12.1990 - 04.1994
- Art director of five residential construction magazines: Responsible for the design, layout, budget and timely delivery of Building Products; Custom Home; Kitchen and Bath; Pro Sales and Home Designs
- Worked closely with the editor-in-chief to produce several titles simultaneously
- Managed artists to produce layouts within graphic guidelines.
Assistant art director
U.S. CHAMBER OF COMMERCE
10.1989 - 12.1990
- Assistant art director of Nation’s Business magazine
- Responsible for day-to-day art direction of the magazine in addition to the development and implementation of collateral advertising materials
- Managed a staff of three senior artists
- Worked closely with the art director to flesh out concepts conceived in planning sessions
Education
BA - Journalism/Photography
Ohio Wesleyan University
AA - Marketing/Advertising Design
NOVA Community College
Skills
- Proficient in Adobe Creative Suite: InDesign, AI, PS, Acrobat, Bridge
- Proficient in Microsoft Office: Word, Excel, Outlook, PowerPoint
- Extensive experience with print production and digital platforms including WordPress
- Content strategy
Certification
- Member: Society of Healthcare Strategy and Marketing Development (SHSMD)
- Clarion Award for design of the Pew Center’s “Reporter’s Toolbox”
- Ozzie Gold Award for Best Overall Design-Tabloid (Building Products magazine)
- Jessie Neal Award (Building Products issue on the green builder)
- Certificates in Web design and development
Timeline
Director of Marketing
OUTER BANKS HEALTH
03.2018 - 11.2024
Owner
WLK DESIGN
04.1994 - 08.2013
Art director
HANLEY-WOOD, INC.
12.1990 - 04.1994
Assistant art director
U.S. CHAMBER OF COMMERCE
10.1989 - 12.1990
AA - Marketing/Advertising Design
NOVA Community College
- Member: Society of Healthcare Strategy and Marketing Development (SHSMD)
- Clarion Award for design of the Pew Center’s “Reporter’s Toolbox”
- Ozzie Gold Award for Best Overall Design-Tabloid (Building Products magazine)
- Jessie Neal Award (Building Products issue on the green builder)
- Certificates in Web design and development
BA - Journalism/Photography
Ohio Wesleyan University
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