WENDY L. EVALLE
Virginia Beach,VA
Summary
Seasoned Sales professional with a track record in effective team leadership and successful sales strategy execution. Skilled in fostering client relationships, driving revenue growth, and enhancing market share. Known for taking initiative in identifying market trends and customer needs to accelerate business growth. In previous roles, consistently improved sales performance and contributed significantly to company success.
Overview
28
28
years of professional experience
Work History
Area Director of Sales
Shamin Hotels
Virginia Beach, VA
04.2023 - 10.2024
- Company Overview: Hilton, Hilton Garden Inn, Hampton Inn – Virginia Beach, VA
- Implemented strategic sales initiatives that boosted group revenues by 26% and banquet revenues by 14% YOY
- Drove a 2% increase in top-line revenue by optimizing sales processes and focusing on high-impact accounts
- Restructured sales team roles to align with targeted market segments, resulting in a 20% increase in bookings
- Negotiated high-impact contracts with key accounts, contributing to all properties consistently ranking in the top 15 on TripAdvisor
- Developed and executed group sales business plans with effective budgeting and forecasting strategies, contributing to sustained revenue growth
- Hilton, Hilton Garden Inn, Hampton Inn – Virginia Beach, VA
Director of Sales
Hilton Garden Inn Virginia Beach Oceanfront
Virginia Beach, VA
01.2014 - 04.2023
- Built and led a high-performing sales team from hotel opening, implementing revenue-generating strategies that resulted in $2M+ in annual revenue
- Drove room revenues back to pre-pandemic levels by deploying targeted sales strategies for enhanced service capabilities
- Cross-trained staff to improve group sales handling, enhancing service quality and increasing repeat bookings
- Managed sales budget and forecasting, expertly handling pandemic-related cancellations and rebooking to maintain revenue stability
- Spearheaded culinary team-building packages and targeted marketing campaigns, driving increased group bookings and event interest
Sales Leadership & Management Roles
Hilton Garden Inn Virginia Beach Oceanfront | Hilton Virginia Beach Oceanfront | Holiday Inn Executive Center | ESA Management Inc.
Virginia
03.1997 - 01.2014
- Led and developed sales teams for multiple hotel openings, implementing revenue strategies that generated $2M+ annually and achieved strong room revenue growth
- Boosted AAA revenue by 145% and Military Reunion revenue by $500K YOY by implementing targeted market segmentation and promotional strategies
- Developed and implemented 'The Basics' sales training program, which increased team efficiency and performance, leading to revenue achievements beyond budget targets
Education
Certified in Convention Sales & Hotel/Motel Management - large-scale event planning and hospitality sales
Commonwealth College
Virginia Beach, VADirector of Sales Training - advanced sales techniques, negotiation, and market positioning strategies
Hilton Garden Inn
Selling Edge 1 & 2 - strategic sales planning and client relationship building
Master Connections Training
Director of Sales Training - revenue management, strategic account targeting, and team leadership
Holiday Inn Worldwide
Skills
- Marketing Strategy
- Negotiation
- Team Leadership
- Sales Operations
- Process Development
- Public Relations
- Training & Development
- Management
- Data Analytics
- Revenue Generation
- Coaching
Websites
References
Available upon request
Professionalassociations
- Meeting Planners International, President’s Award 2018, recognizing exceptional contributions to event planning and industry standards
- Society of Government Meeting Professionals, Supplier of the Year (2007–2011), awarded for outstanding service and sales performance with government clients
- Virginia Business Travel Association and Religious Conference Management Association, Active member, focused on networking and expanding group sales for conferences and events
- American Bus Association and Virginia Motor Coach Association, Member, facilitating partnerships and group bookings for travel and tour-related sales
- Hotel Sales and Marketing International Association, Participated in professional development programs, keeping current with industry sales techniques and trends
Professional Development
- Hilton Garden Inn Director of Sales Training, advanced sales techniques, negotiation, and market positioning strategies
- Master Connections Training, Selling Edge 1 & 2, with a focus on strategic sales planning and client relationship building
- Holiday Inn Worldwide Director of Sales Training, revenue management, strategic account targeting, and team leadership
Timeline
Area Director of Sales
Shamin Hotels
04.2023 - 10.2024
Director of Sales
Hilton Garden Inn Virginia Beach Oceanfront
01.2014 - 04.2023
Sales Leadership & Management Roles
Hilton Garden Inn Virginia Beach Oceanfront | Hilton Virginia Beach Oceanfront | Holiday Inn Executive Center | ESA Management Inc.
03.1997 - 01.2014
Certified in Convention Sales & Hotel/Motel Management - large-scale event planning and hospitality sales
Commonwealth College
Director of Sales Training - advanced sales techniques, negotiation, and market positioning strategies
Hilton Garden Inn
Selling Edge 1 & 2 - strategic sales planning and client relationship building
Master Connections Training
Director of Sales Training - revenue management, strategic account targeting, and team leadership
Holiday Inn Worldwide
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