Wendy Real
Ruther Glen,VA
Summary
Dynamic Sales and Recruitment Leader adept at wearing multiple hats as a hunter, farmer, and strategic thinker. Proven track record in Selling Branch Management and Recruitment, excelling in acquiring new business and nurturing relationships. Proficient in branch operations, sales strategy development, and full cycle recruiting processes. Skilled in cultivating partnerships, driving revenue growth, and sourcing top talent. Expertise in sales, candidate sourcing, and talent acquisition. Ready to elevate recruitment efforts and drive success.
Overview
18
18
years of professional experience
Work History
Sales Executive
Sinclair Broadcast Group/WRLH Fox Richmond
Richmond, VA
03.2023 - Current
- Pioneered the sale of a digital package to a new client within the first three weeks of tenure
- Developed new business through a consultative sales process, ensuring alignment with client expectations and industry trends -
- Managed and expanded client portfolio to maximize revenue opportunities
Branch Manager & Recruiter
Central Dispatch Staffing Company
Richmond, VA
02.2020 - 03.2023
- Directed branch operations to maximize revenue and outperform competitors.
- Enhanced customer service through full cycle recruiting, hiring, and onboarding of Non-CDL & CDL Truck Drivers, ensuring compliance with federal regulations.
- Achieved a remarkable 95% increase in customer satisfaction ratings and sales.
- Implemented innovative strategies to improve branch productivity and sales.
Branch & Sales Manager
Trillium Drivers Staffing Solutions
Richmond, VA
03.2017 - 01.2019
- Built relationships with new and existing customers by personally interviewing to identify needs and preferences and delivered products and services that fit customer perfectly.
- Recruited, interviewed, hired personnel for open positions for light industrial field, Non-CDL and CDL Drivers, planned, assigned and directed work, appraised performance and inspired engaged team to please and retain customers.
- Developed and implemented sales strategies to increase revenue and market share.
- Established trust with customers, resulting in a 90% increase in sales.
- Managed overall branch performance, conducted sales activities in large geographical territory, developed deep customer base and cultivated highest customer satisfaction ratings.
- Directly responsible for displaying strong communication, relationship building, and leadership skills to drive and maintain a high level of sales/revenue growth and customer satisfaction. Provide operational oversight for all aspects of the branch to ensure that operational and financial performance objectives are met and budgeted sales and profit goals are consistently attained via business development efforts and growth of customer/account base.
- Demonstrate an exceptional ability to build rapport quickly with all customers, establish trust and confidence, provide consultation and advisement, and utilize effective selling strategies and techniques to increase sales. • Leverage strong consultative sales skills and extensive staffing industry knowledge to develop and capitalize on sales opportunities, implement and manage marketing campaigns, and provide service/solutions to customers.
- Develop, evaluate, and maintain an available pool of qualified candidates with the marketable skills necessary to meet client needs and connect high quality talent to compelling careers within diverse national markets.
- Plan and direct branch activities to successfully meet goals and objectives, implement and ensure the integrity of operational standards, oversee risk management, and perform job site appraisals and safety reviews as needed.
- Recognized by leadership team for overseeing the opening of a successful new branch and having an immediate positive impact on sales. Earned six out seven new client bonuses for 2018.
Sales & Account Manager
Skillforce, Inc.
Richmond, VA
06.2015 - 11.2016
- Exceeded performance targets through strategic B2B territory management.
- Full Cycle Recruiting of General Labor, Skilled and Semi-Skilled Professionals for jobs I secured.
- Built strong relationships with clients by providing exceptional customer service.
- Held accountable for demonstrating leadership, communication and relationship building abilities, and territory and account management skills to primarily perform as an outside sales representative responsible for expanding and maintaining key accounts within a large territory.
- Excelled at generating a high volume of new business/sales through strategic marketing and targeted networking activities and building upon existing account relationships.
- Monitored, tracked, and evaluated overall performance and operations to ensure adherence to the highest levels of customer service/satisfaction, productivity, efficiency, sales effectiveness, and quality standards at all times.
- Recruited, hired and managed all field employees, completed new-hire paperwork, handled HR related issues, oversaw training and job placement needs, and managed payroll, invoicing, and accounts receivable at the branch level.
- Managed strategic/tactical business activities to identify, capture, and sustain business expansion and growth, improved customer and business relationships, and effectively utilized assets and resources to improve results.
- Consistent winner of the Mid-Atlantic Regional Contest for exceeding monthly, quarterly, and annual sales, revenue, and branch goals, achieving direct labor quotas, and signing on new clients in a competitive market.
Physician Development Representative
Hearing Clinics of Virginia
Richmond, VA
06.2014 - 06.2015
- Increased doctor referrals by 96% through proactive prospecting and relationship development.
- Increased doctor referrals by 96%, expanding market share through long-term repeat referral development.
- Coordinated public relations outreach efforts, wellness resources events, and public speaking engagements.
Optimized sales efforts by analyzing data to adjust marketing and sales strategies.
Sales Manager
Staff Zone Staffing
Richmond, VA
01.2011 - 06.2014
- Led marketing and business development activities, including cold calling and relationship management.
- Maintained full responsibility for utilizing excellent communication skills and leadership abilities to oversee sales, marketing, and business development activities.
- Managed all aspects of the sales lifecycle including cold calling, prospecting, approaching, identifying needs, presenting services, and managing client relationships.
- Analyzed and acted upon sales data, addressed territory opportunities, and built long-term relationships with key customers.
- Proactively developed and managed account base with the goal of consistently maximizing and capitalizing on all sales and business development opportunities as well as increasing customer satisfaction, retention, and loyalty.
- Generated sales in specialized staffing for construction labor including account development, retention, and technical functions. Partnered with construction site staff including hospitals, schools, and restaurant chains.
- Quickly addressed customer needs and requests, resolved any issues or concerns in a timely manner, adhered to all customer service standards and procedures, and consistently delivered complete customer satisfaction
- Recognized as the company’s Top Overachiever for 2012 by surpassing sales expectations, exceeded budget goals for 2013, received the Gold Zone award, and positioned the branch to be number one company-wide.
Sales Representative & Buyer
Gold Home Party
Richmond, VA
01.2008 - 12.2011
- Leveraged sales skills and industry knowledge to aggressively market services.
Sales Manager
Prospect Homes of Richmond
Richmond, VA
07.2006 - 10.2008
- Provided expert support by guiding customers throughout the financial and construction processes of new home sales.
- Increased revenue by selling new homes and performing competitive market analysis to average $1M in monthly sales.
- Recognized with multiple awards, including “Most Outstanding Sales Performance”, “Top Sales Performer”, and “Home Builders’ Association of Richmond” for exceeding sales goals and quotas.
Education
Bachelor of Science in Mass Communications -
Virginia Commonwealth University
Sales Advantage Training Program -
Dale Carnegie
Skills
- Interpersonal Communication
- Leadership
- Collaboration
- Strategic Planning
- Time Management
- Teamwork
- Lead Generation
- Multitasking
- Account Management
- Sales Research
- Market Penetration
- Problem-Solving
- Decision-Making
- Microsoft Office Suite
- Outlook
- Excel
- Word
- PowerPoint
- Salesforce
- Zoom
- Tenstreet
- TEAMS
- Professional Networking
- Sales and Market Development
- Market Trends Understanding
- Business Networking
- Lead Prospecting
- Email Campaigns
- Sales Presentations
- Staff Management
- Contract Negotiations
- Data Analysis
- Sales Team Leadership
- Sales Follow-Up
- Prospecting Skills
- Managed Budgets
- Client Acquisition
- Territory Management
- Sales Analytics
- Sales Expertise
- Closing Techniques
- Networking
- Cold-Calling
- Client Development
- Deal Structuring
- Persuasive Selling
- Sales Planning
- Interpersonal and Written Communication
- Pipeline Management
- Sales Strategy
- Exceeds Sales Goals
- Upselling Strategies
- Lead Development
- Sales Forecasting
- Trend Analysis
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Far and away the best prize that life offers is the chance to work hard at work worth doing.
Theodore Roosevelt
Timeline
Sales Executive
Sinclair Broadcast Group/WRLH Fox Richmond
03.2023 - Current
Branch Manager & Recruiter
Central Dispatch Staffing Company
02.2020 - 03.2023
Branch & Sales Manager
Trillium Drivers Staffing Solutions
03.2017 - 01.2019
Sales & Account Manager
Skillforce, Inc.
06.2015 - 11.2016
Physician Development Representative
Hearing Clinics of Virginia
06.2014 - 06.2015
Sales Manager
Staff Zone Staffing
01.2011 - 06.2014
Sales Representative & Buyer
Gold Home Party
01.2008 - 12.2011
Sales Manager
Prospect Homes of Richmond
07.2006 - 10.2008
Bachelor of Science in Mass Communications -
Virginia Commonwealth University
Sales Advantage Training Program -
Dale Carnegie
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