Wendy Roberts
Los Angeles,California
Summary
Experienced sales professional specializing in premium and ultra-premium wines. Dynamic and results-oriented sales leader with a proven track record in the wine industry. Adept at developing and executing successful sales and marketing strategies, consistently achieving and surpassing sales targets. Known for cultivating robust account relationships and fostering collaborations with distributors and brokers. Exceptional skills in account development, effective communication, persuasive presentation, strategic negotiation, and successful deal-closing. Proficient in French.
Overview
10
10
years of professional experience
Work History
Los Angeles Sales Manager
Sinegal Estate Winery
2024.02 - Current
- Successfully relaunched direct winery sales, transitioning from a standard distributor model
- Developed strategic plans for high-profile on and off-premise accounts, securing new key accounts and expanding market share
- Utilized CRM intensively for weekly targeting and account management, leading to improved customer retention and repeat sales
- Conducted market analysis to identify growth opportunities, leading to the successful introduction and reintroduction of key accounts
- Organized and led training sessions for restaurant and fine wine sales staff, enhancing product knowledge and sales techniques
- Executed consumer-focused events, resulting in increased points of distribution (PODs) and case sales
- Prepared and presented weekly and monthly sales reports, contributing to strategic decision-making.
National Sales Manager
Alma Rosa Winery
2022.10 - 2024.02
- Promoted from California Sales Manager to National Sales Manager in recognition of achievements in successfully relaunching an iconic premium brand and driving significant growth in points of distribution and case volume
- Directed the strategic planning, management, and execution of national wholesale sales channels
- Managed the national wholesale program and underlying broker and distributor partnerships
- Prepared quarterly forecasts, demonstrating strong financial planning and forecasting skills
- Organized and conducted winemaker dinners and tastings, enhancing customer engagement and brand visibility
- Trained distributor/broker teams, ensuring they have the knowledge and skills to effectively sell the brand
- Achieved marked increases in sales and market presence in focus states.
California Sales Manager
Alma Rosa Winery
2022.01 - 2022.10
- Successfully relaunched an iconic premium brand, increasing brand visibility and market share
- Achieved significant growth in points of distribution and case volume, focusing on key accounts
- Established a strong sales presence through regular market work and post-market reports/action plans
- Cultivated and maintained strong buyer relationships, leveraging them for new opportunities
- Prepared comprehensive yearly and quarterly sales reports and forecasts.
Key Account Specialist
Grapevine Wine Brokers
2018.10 - 2021.12
- Expanded and managed a diverse account base, with a focus on high-profile on and off-premise accounts
- Achieved consistent sales growth and expanded points of distribution for premium wines
- Surpassed sales and placement goals.
Key Account Specialist
Diane Harder Wine Marketing
2014.07 - 2018.09
- Managed key accounts in both on and off-premise segments
- Oversaw allocations for ultra-premium brands, optimizing sell-through via staff training and events
- Developed creative marketing strategies to enhance brand visibility and consumer engagement.
Education
Theater Arts -
California State University Northridge
Los Angeles, CaliforniaWine Marketing/Viticulture Program (Assistant to Department Head/Dean’s List) -
SRJC
Viticulture/Wine Marketing Internship -
Arrowood Winery
Sonoma County, CaliforniaSkills
- Sales and Marketing Strategy
- Account and Relationship Management
- Market Analysis and Forecasting
- Presentation and Negotiation
- Team Leadership
- French Language Proficiency
Locations
Los Angeles, California
Languages
French
Professional Working
Timeline
Los Angeles Sales Manager
Sinegal Estate Winery
2024.02 - Current
National Sales Manager
Alma Rosa Winery
2022.10 - 2024.02
California Sales Manager
Alma Rosa Winery
2022.01 - 2022.10
Key Account Specialist
Grapevine Wine Brokers
2018.10 - 2021.12
Key Account Specialist
Diane Harder Wine Marketing
2014.07 - 2018.09
Theater Arts -
California State University Northridge
Wine Marketing/Viticulture Program (Assistant to Department Head/Dean’s List) -
SRJC
Viticulture/Wine Marketing Internship -
Arrowood Winery
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