Wesley Hoffner
Delray Beach,FL
Summary
Creative Business Development Manager with impressive track record of improving sales and growing company customer base. Innovative program management, strategic planning and team leadership skills. Successful team builder with exceptional communication abilities.
Overview
1
1
Certification
6
6
years of professional experience
Work History
Business Development Manager
Southern Glazers
03.2026 - Current
Business Development Manager
Signature
10.2024 - 02.2026
- Developed new business opportunities through prospecting, lead qualification, and pipeline management.
- Built client relationships to support account growth, retention, and repeat engagement.
- Analyzed market trends and competitor activity to refine outreach strategy.
- Prepared proposals, presentations, and pricing recommendations for prospective accounts.
Business Development Manager
AWS
11.2023 - 10.2024
- Achieved revenue, margin, and gross profit targets set by Sales Director
- Facilitated conflict resolution and addressed performance obstacles and relationship concerns among key accounts in the region
- Identify market trends and developments in product categories, geographic regions, and among the entire account base
- Coached sales team on division-specific incentives and enhanced brand awareness through influence
On-Premise Sales Consultant
Southern Glazer's Wine and Spirits
04.2021 - 11.2023
- Managed 16-million-dollar route and increased territory by an average of >20%
- Developed and maintained relationships with owners, operators, and managers to foster trust and collaboration
- Conducted staff trainings on spirits, wine, and sake to enhance product knowledge and service quality
- Utilized CRM for pre-planning account visits and identifying selling opportunities
Manager
Hillstone Restaurant Group
06.2020 - 03.2021
- Collaborated with sales representatives to strengthen relationships and enhance portfolio management
- Passionately educated bar/serving staff regularly on wine/food pairings, nuances of spirits and beer offerings to ensure accuracy when answering guest requests regarding imbibing
- Educated bar and serving staff on wine and food pairings, as well as spirits and beer offerings, to improve guest service accuracy
- Led pre-shift meetings to uphold Hillstone Restaurant Group brand standards effectively
Education
Master’s - Wine and Beverage Management
Culinary Institute of America- (MPS)
Napa, CA05-2020
Bachelor of Science - Hospitality & Tourism Management
Stockton University
Galloway, NJ05-2018
Skills
- Team leadership
- Business development and planning
- Strategic planning
- Customer service
- Decision-making
- Team collaboration
- Mentoring and coaching
Certification
- CMS- Introductory Sommelier
- WSET Level 2 Certified Wine & Spirits
- Ecommerce Champion SFL Jan.2024
- Preparing To Lead
Timeline
Business Development Manager
Southern Glazers
03.2026 - Current
Business Development Manager
Signature
10.2024 - 02.2026
Business Development Manager
AWS
11.2023 - 10.2024
On-Premise Sales Consultant
Southern Glazer's Wine and Spirits
04.2021 - 11.2023
Manager
Hillstone Restaurant Group
06.2020 - 03.2021
Master’s - Wine and Beverage Management
Culinary Institute of America- (MPS)
Bachelor of Science - Hospitality & Tourism Management
Stockton University