Whitney Brokaw
Lafayette,CO
Summary
Senior marketing and operations leader with a strong hospitality background and experience serving in fractional executive roles for multi-location service businesses. Proven ability to translate strategy into execution, lead cross-functional teams, and ensure brand and content readiness across channels. Brings a data-informed, systems-driven approach grounded in guest experience, seasonal demand, and operational realities.
Overview
2026
2026
years of professional experience
Work History
Fractional Marketing & Operations Lead
Kaleidoscope Media LLC
Tucson, AZ
2022 - Current
- Served as fractional marketing and operations leader for multi-location service businesses across automotive, home services, retail, and medical aesthetics
- Partnered directly with owners and leadership teams to translate business objectives into executable marketing and operational plans
- Led go-to-market planning, brand and content readiness, and digital channel coordination
- Designed and implemented internal marketing and customer management systems, workflows, and reporting to support scalable execution
- Oversaw cross-functional teams and external vendors, including oversight of complex website and system builds, to deliver initiatives on time and within scope
- Monitored performance trends and in-market conditions to inform prioritization, optimization, and decision-making
- Selected clients include Cool Auto Detail, Chief’s Window Cleaning, and Bespoke Beauty.
Operations & Marketing Consultant
Ironwood Living Desert
Tucson, AZ
2019 - Current
- Supported operations and marketing for 13-unit short-term rental portfolio.
- Coordinated seasonal readiness, pricing strategies, and content updates based on demand cycles.
- Optimized listing content, visuals, and descriptions to enhance visibility and guest engagement.
- Monitored guest feedback and performance trends to identify opportunities for operational improvements.
- Collaborated with ownership on decisions affecting guest satisfaction and revenue stability.
Food & Beverage Operations
JW Marriott Starr Pass Resort & Spa
Tucson, AZ
2016 - 2021
- Supported operations in high-grossing department at upscale destination resort.
- Collaborated with service, kitchen, and management teams to ensure consistent guest experiences.
- Established strong relationships with high-value guests and corporate clients.
- Maintained operational standards and service quality during peak demand periods.
Manager / Sales
McGuire’s Jewelers
Tucson, AZ
2008 - 2015
- Managed customer contracts, pricing negotiations, and B2B relationship development.
- Oversaw business operations, including expense tracking and reporting.
- Resolved client issues to ensure satisfaction and retention.
Banquet Supervisor
Radisson Hotel — Market Wine Bar Bistro
Yuma, Arizona
2010 - 2011
- Created departmental revenue forecasts to improve budget management.
- Collaborated with senior management to pinpoint enhancements in performance and guest satisfaction.
- Supervised event and banquet service execution, ensuring adherence to high-quality standards.
Education
Bachelor of Science - Biomedical Sciences
University of Arizona
Tucson, AZSkills
- F&B Marketing Strategy & Execution
- Multi-Outlet Brand & Content Management
- Go-To-Market Planning & Program Execution
- Cross-Functional Leadership & Influence
- Hospitality & Guest Experience Optimization
- Seasonal & In-Market Optimization
- Budget & Timeline Management
- Data-Informed Decision Making
- Vendor & Stakeholder Management
Timeline
Fractional Marketing & Operations Lead
Kaleidoscope Media LLC
2022 - Current
Operations & Marketing Consultant
Ironwood Living Desert
2019 - Current
Food & Beverage Operations
JW Marriott Starr Pass Resort & Spa
2016 - 2021
Manager / Sales
McGuire’s Jewelers
2008 - 2015
Banquet Supervisor
Radisson Hotel — Market Wine Bar Bistro
2010 - 2011
Bachelor of Science - Biomedical Sciences
University of Arizona