William Somerville
Birmingham,AL
Summary
Accomplished sales professional and account manager with over 13 years of experience in the apparel industry, and 9 years of sales experience managing large territories, building meaningful client relationships, and implementing innovative business strategies to enhance customer experience and drive organizational growth. Consistently provide superior product strategy and unparalleled customer service to achieve company sales goals. Excellent communication, organization and rapport building skills with clients, colleagues, stakeholders, and leadership. Ability to adapt and overcome unforeseen obstacles in daily operations, maintaining keen attention to detail and a high level of organization and efficiency in a fast-paced environment.
Overview
14
14
years of professional experience
Work History
Sales Representative III
Carhartt, Inc.
07.2021 - Current
- Representative for Carhartt’s B2B Division in Account Management and Territory Sales
- Manage account base of 20 distributors across the US (appx $10m book of business)
- Develop annual sales plans for accounts and manage the sell through of product for new, seasonal and at-once business
- Expert in Carhartt PPE products, including FR and Hi-Vis apparel
- Advised retailers and distributors on merchandising best practices, enhancing product visibility within showrooms
- Assist in managing projects for large end-user programs
- Provide superior service to accounts on a daily basis, with a focus on sales and customer service needs
- Exceptional use of technical sales tools, including Salesforce.com, SAP BI/Power BI, Elastic and MS Office
- Contributed to revenue growth by identifying new sales opportunities and creating successful account plans (+109% in 2023)
- Key Accomplishments: 2023 "Sales Rep of the Year"
- Received “Highly Effective” Rating (highest possible) on FY22 and FY23 Performance Reviews.
Regional Sales Representative I & II
Carhartt, Inc.
03.2017 - 07.2021
- Worked strategically with an account base of Industrial Distributors in order to maximize profitable revenue
- Prospected and developed new end-user accounts in the Central Region by cold-calling and establishing distributor and end-user relationships
- Lead and mentored Carhartt “distributor champions” and new members of the CCG Regional Team
- Achieved a combined 2018 sales growth of key distributors of +39% and 2019 growth of +10%
- Received “Highly Effective” Rating (highest possible) on 2021 Performance Review.
Trade Account Representative
Carhartt, Inc.
09.2015 - 03.2017
- Managed a retail sales territory of 36 accounts across Eastern SC and South GA (Appx $3.5 million book of business)
- Created and executed account plans with directed product assortments
- Strategically researched prospects and opened new accounts
- Held bi-annual pre-booking meetings, delivering product presentations to each account
- Monitored and generated at-once business through sales calls and in-store visits
- Created marketing programs and merchandising plans for top level accounts
- Accelerated growth of primary customer account over 30% through detailed analysis and recommendations.
Sales Trainee
Carhartt, Inc.
03.2015 - 09.2015
- Delivered high level sales presentations to key accounts
- Traveled with Carhartt Sales Reps to gain an understanding of job functions
- Held informational meetings with departments including Marketing, Merchandising, Customer Service, etc.
VP - Operations
Oversize Outfitters/BigCamo.com
08.2010 - 03.2015
- Reported directly to the CEO and founder of an online retailer specializing in the niche market of oversized camouflage clothing
- Managed day-to-day operations, including customer service, inventory replenishment, website updates, new product procurement, shipping/receiving, and employee development
- Developed compelling marketing, promotional, and social media plans to promote brand awareness, engage with customers, and increase sales revenue
- Attended preseason meetings with sales reps from apparel companies to create bi-annual preseason orders
- Traveled to apparel trade shows for procurement and to represent company
- Contributed to year over year company growth of at least 10%, with some years being 20+%.
Education
Master of Business Administration (MBA) -
University of Alabama Birmingham
Birmingham, AL01.2014
Bachelor of Arts (B.A.) Economics and History -
The University of Mississippi
Oxford, MS01.2009
Skills
- Strategic Analysis
- Cross-Functional Collaboration
- Stakeholder Communication
- Account Management
- Business Development
- Presentation Facilitation
- Sales & Marketing Initiatives
- Virtual Selling
- Program Management
- Salesforce
- Power BI
- MS Office Suite (Teams, Word, Excel, PowerPoint)
- SAP
- LinkedIn Sales Navigator
Affiliations
- Volunteers of America, Denver Mission Participant (2018 – 2020)
- Toastmaster’s International, Denver, CO, Member (2018 – 2019)
Training
- LinkedIn Learning Online, Sales Prospecting Certificate, 2019
- LinkedIn Learning Online, Purpose Driven Sales, 2019
- University of Alabama Birmingham, Certificate of Business Research, 2014
Timeline
Sales Representative III
Carhartt, Inc.
07.2021 - Current
Regional Sales Representative I & II
Carhartt, Inc.
03.2017 - 07.2021
Trade Account Representative
Carhartt, Inc.
09.2015 - 03.2017
Sales Trainee
Carhartt, Inc.
03.2015 - 09.2015
VP - Operations
Oversize Outfitters/BigCamo.com
08.2010 - 03.2015
Master of Business Administration (MBA) -
University of Alabama Birmingham
Bachelor of Arts (B.A.) Economics and History -
The University of Mississippi