Widny Joachim
Columbia,MD
Summary
Dynamic and results-oriented hospitality sales leader with over 12 years of progressive experience driving revenue growth across multi-property portfolios, including Hilton and Choice. Expertise in spearheading brand conversions, developing corporate and group sales strategies, and implementing cross-functional revenue optimization initiatives. Recognized for enhancing Average Daily Rate (ADR), STR performance, and market positioning through strategic, data-driven decision-making and collaborative leadership. Well-equipped to excel in a Director of Sales role, managing complex multi-property operations in highly competitive urban markets.
Overview
12
12
years of professional experience
Work History
Area Director of Sales
Meyer Jabara Hotels
Baltimore, MD
01.2025 - Current
- Provide strategic sales leadership for a three-hotel portfolio in the Baltimore market encompassing distinct lifestyle and boutique assets:
- William Fell Inn – Hilton Tapestry Collection: 80 rooms | ~5,000 sq. ft. of meeting & event space
- Pier 5 Hotel: 66 rooms | ~7,000 sq. ft. of meeting & event space
- Inn at Henderson’s Wharf – Ascend Collection: 38 rooms | 2,190 sq. ft. of meeting space
- Key Achievements:
- Generated incremental corporate revenue by onboarding 18 new Business Transient accounts across a three-property portfolio.
- Led sales strategy support for the conversion of The William Fell Inn from Choice Hotels to Hilton Tapestry Collection, resulting in a $30+ ADR increase post-conversion.
- Improved market ranking from #6 to consistent #2–3 placement within 12 months through collaboration with Revenue Management.
- Achieved 110%+ RevPAR Index at Inn at Henderson’s Wharf, representing a 12% improvement since 2023.
- Leadership & Strategy:
- Develop and execute multi-property sales strategies aligned with ownership objectives and brand standards.
- Analyze market trends, competitor performance, and STR data to optimize pricing and demand.
- Foster collaboration between sales, operations, marketing, and revenue teams to maximize profitability.
- Leverage portfolio synergies for cross-selling, lead sharing, and joint promotions.
- Oversee group bookings and events benefiting all properties while ensuring seamless execution.
Area Senior Sales Manager
Meyer Jabara Hotels
Baltimore, MD
05.2023 - 01.2025
- Led group sales efforts across a multi-property Baltimore portfolio.
- Increased 2024 group performance by 10%.
- Prospected new business through trade shows, cold calling, and local networking.
- Maintained and expanded customer relationships to grow share of business.
Senior Sales Manager
DoubleTree by Hilton
Columbia, MD
11.2018 - 05.2023
- 152 rooms | 14,000+ sq. ft. of meeting & event space
- Developed and executed sales strategies driving group, corporate, and catering revenue growth.
- Consistently exceeded booking goals by sourcing and closing high-value group contracts.
- Secured new business through cold calling, networking, account penetration, and trade show participation.
- Maximized revenue by selling guestrooms, catering, and events.
Group Sales Manager
DoubleTree by Hilton
Largo, MD
07.2016 - 11.2018
- 184 rooms | 2,505 sq. ft. of meeting & event space
- Managed and grew production from top group accounts through strategic relationship management.
- Prospected new business using Knowland, competitive analysis, and market research.
- Executed group contracts and reporting to ensure compliance and profitability.
Sales Coordinator / Reservations Manager
Embassy Suites by Hilton
Baltimore, MD
07.2015 - 08.2016
- 300 rooms | 50,000+ sq. ft. of meeting & event space
- Managed group blocks and reservations in PMS and SalesPro systems with accuracy.
- Prepared revenue reports, pace analysis, and pickup tracking to support leadership decisions.
Guest Service Agent
Embassy Suites Chevy Chase Pavilion
06.2014 - 08.2015
- Delivered high-level guest service while managing reservations and front desk operations.
- Upsold room upgrades and packages to increase ADR.
- Processed financial transactions and reports with accuracy.
Education
Some College -
Howard University
Washington, DCSkills
- Revenue Optimization & STR Analysis
- Multi-Property Sales Strategy
- Brand Conversion & Market Repositioning
- Group & Corporate Sales Leadership
- Contract Negotiation
- Account Management & Business Development
- Cross-Functional Collaboration
- Client Relationship Management
- Delphi & Salesforce
Timeline
Area Director of Sales
Meyer Jabara Hotels
01.2025 - Current
Area Senior Sales Manager
Meyer Jabara Hotels
05.2023 - 01.2025
Senior Sales Manager
DoubleTree by Hilton
11.2018 - 05.2023
Group Sales Manager
DoubleTree by Hilton
07.2016 - 11.2018
Sales Coordinator / Reservations Manager
Embassy Suites by Hilton
07.2015 - 08.2016
Guest Service Agent
Embassy Suites Chevy Chase Pavilion
06.2014 - 08.2015
Some College -
Howard University