Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat Pro)
Will Meeks
Marketing Operations
Buffalo,NY
Summary
Results-oriented marketing operations professional with a penchant for innovation and strategic thinking. Excels in managing processes and teams through change, driving substantial growth, and implementing data-driven solutions. Expertise spans Salesforce customization, cross-functional collaboration, technical project management, and optimizing marketing tech stacks. Passionate about delivering measurable results while embracing new challenges and continuous learning.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
9
9
Certifications
Work History
Senior Marketing Operations Manager
Lightspeed Systems
04.2021 - Current
- Strategically managed process continuity across leadership changes, driving 40+% YoY Pipeline growth with new team, and overseeing team of contractors for email production and operations Quality Assurance.
- Implemented data-driven decision-making processes, designed Salesforce reports and dashboards, and developed Marketing OKR Dashboards in Sigma for executive leadership, resulting in enhanced operational efficiency and strategic insights for marketing team.
- Led development of custom Salesforce objects, flows, and UTM tracking solutions, improving multi-touch attribution and lead tracking processes, while providing strategic and technical support to Demand Generation Team for effective lead management.
- Collaborated cross-functionally with departments like revenue operations, IT/SFDC, and product marketing, contributing to optimization of marketing tech stack and operational effectiveness, and regularly engaged with stakeholders at all levels to ensure alignment and collaboration.
- Managed implementation of various tools including Qualified, MailMonitor, Demio, 6sense, Salesforce Sales Engagement, and icapture, from vendor/contract negotiation to seamless integration, driving cost-effective solutions and enhancing marketing operations.
Marketing Consultant (Founder)
Aggressively Friendly Media
5 2019 - 03.2021
- Implemented Pardot instances and developed nurtures for universities such as Arizona State & California State University, Monterey Bay
- Designed bespoke marketing stacks for newly funded startup
- Managing subcontractors for client projects
- Subcontracted for agencies: akaCRM, Unreal Digital Group, and Spear Marketing
Digital Marketing Specialist
EBQ
07.2018 - 04.2019
- Developed multiple b2b websites for parent company (NSR) and its subsidiaries including EBQ.com, TechVAR.com, LearningCurv.com, QualityPPL.com, and nosmallrep.com
- Created marketing automations for and administered EBQ's Pardot instance of 65,000+ prospects
- Designed and implemented conversions paths for gated content.
- Wrote blogs, case studies, and big rock content for company thought leaders in Marketing and Sales Development.
- Designed and executed LinkedIn PPC ad campaigns
- Worked with team to increase monthly MQLs by over 900%
Sales & Marketing Manager
Stratos Dynamics
01.2017 - 11.2017
- Spearheaded design and development of new company website built on HubSpot's COS platform in collaboration with management increasing traffic by 400% over previous website in three months.
- Wrote, edited, and published bi-weekly blog content targeted at personas while managing two other contributors.
- Maintained and owned Facebook, Twitter, LinkedIn, and Google+ portals through Hubspot, providing daily updates to customers following 10-4-1 schedule integrated with our content pipeline.
- Ran PPC advertising campaigns through Facebook's Ad Manager.
Development Coordinator
Hearing And Speech Center Of Florida
11.2015 - 10.2016
- Assisted executive director in grant proposal preparation, writing, and editing for various private foundations, United Way of Miami-Dade, and Miami-Dade County Government.
- Secured donations for over $10,000 worth of software and services from salesforce.org, DreamHost, and others.
- Initiated, negotiated, and implemented SIP phone and SLA fiber internet solutions increasing up-time and reducing communications costs in office
Education
Certificate -
Harvard Business School | HBX CORe
Online 01.2016 - 05.2016
Bachelor of Arts - Professional & Creative Writing
Purdue University | English, BA
West Lafayette, IN 08.2010 - 05.2015
Skills
Marketing Technology
Software
Salesforce Pardot
Hubspot (Marketing, Sales, CRM, COS)
PPC Advertising Platforms (Facebook Ads, Google Ads, LinkedIn Marketing Solutions)
Content Management Systems (Wordpress, Grav, Hubspot COS, Wix)
Certification
Salesforce Pardot Consultant
Timeline
Senior Marketing Operations Manager
Lightspeed Systems
04.2021 - Current
Salesforce Certified Administrator
09-2019
Salesforce Pardot Consultant
04-2019
Salesforce Lightning Experience Rollout Specialist
02-2019
Salesforce Pardot Specialist
12-2018
HubSpot Marketing Software Certfication
11-2018
Professional Scrum Master I
08-2018
Digital Marketing Specialist
EBQ
07.2018 - 04.2019
Google Analytics Individual Qualification
05-2018
Google AdWords Search Certification
04-2018
Hubspot Inbound Certification
06-2017
Sales & Marketing Manager
Stratos Dynamics
01.2017 - 11.2017
Certificate -
Harvard Business School | HBX CORe
01.2016 - 05.2016
Development Coordinator
Hearing And Speech Center Of Florida
11.2015 - 10.2016
Bachelor of Arts - Professional & Creative Writing
Purdue University | English, BA
08.2010 - 05.2015
Marketing Consultant (Founder)
Aggressively Friendly Media
5 2019 - 03.2021
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