Will Wells
McKinney,TX
Summary
Proven dynamic leader with extensive experience in driving sales growth, managing teams, and implementing strategic initiatives. Proven track record in optimizing sales processes, enhancing client retention, and leading operations. Specialties: Sales Leadership, Sales Operations, Training, Strategy, Project Management, Data Analysis, Client Retention, Account Management, and Digital Marketing.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Division Director
BSN SPORTS
Dallas/Fort Worth Area
01.2019 - Current
- Lead, manage, train, and develop sales teams as well as sales managers from introductory to experienced sales professionals
- Responsible for achieving and exceeding goals for the company, sales divisions, and our product lines
- Transformed our division and sales model that led to consecutive years of over 20% growth year over year
- Identified daily opportunities and focuses for the division that led our teams to execute KPI’s, revenue goals, and the teams own personal goals.
Programmatic Account Manager
MultiView
Dallas/Fort Worth Area
01.2018 - 12.2018
- Led, planned, and designed strategy for top-tier clients in order to achieve success for their initiatives and objectives
- Collaborated with the leaders of our key departments: Data, Sales, Creative, Marketing, and Finance to lead execution of designed strategy
- Analyzed reporting, analytics, and industry trends and provided consultation and guidance for clients throughout their journey.
Senior Manager, Sales and Operations
MultiView
Dallas/Fort Worth Area
04.2015 - 01.2018
- Led, planned, and helped execute sales transformation in our company’s sales processes, strategy, and procedures
- Consistently coordinated with the leaders of our key departments: IT, Finance, Business Intelligence, Marketing, Sales/Ad Operations, Training/Development, and Human Resources to help drive change to implement the transformation
- Managed reporting, key performance indicators, job design, and insured target dates were met
- Presented weekly progress updates to our key executives
- Created and managed our first ever sales contractor team
- Helped transform our email marketing to become more efficient and effective
- Managed our association retargeting program and increased revenue by 40%
- Worked closely with each department to make the company's sales processes and procedures as efficient as possible
- Sought out and managed new partnerships for our association solutions.
General Manager
MultiView
Greater Salt Lake City Area
01.2013 - 03.2015
- Created and established a new office in Lehi, Utah
- Hired, developed, and managed our office of close to 70 sales representatives that sold many different product lines
- Coordinated with key departments in our corporate office to execute company goals and initiatives
- Grew revenue from $0 to $26 million in a two-year span.
Sales Manager
MultiView
Dallas/Fort Worth Area
07.2010 - 12.2012
- Led, managed, trained, and developed sales teams from introductory to experienced sales representatives
- Responsible for achieving and exceeding goals for clients, company, association partners, and all of our product lines
- Identified daily opportunities for each sales representative that helped them reach KPI’s, revenue goals, and their own personal goals.
Senior Marketing Consultant
MultiView
Dallas/Fort Worth Area
01.2009 - 06.2010
- Identified, presented, and sold digital media solutions for potential clients in the B2B space ranging from small businesses to fortune 500 companies
- Built and maintained relationships with clients via phone, email, and web conferencing while maximizing their campaigns.
Outside Sales Representative
Brinks Home Security
01.2008 - 12.2008
- Consulted, planned, and designed security solutions for potential clients.
Education
Bachelor of Arts (B.A.), Communication, General -
Texas A&M University
01.2007
Skills
- Sales Leadership
- Training
- Sales Management
- Leadership
- Sales Operations
- Strategy
- Project Management
- Data Analysis
- Client Retention
- Account Management
- Digital Marketing
Certification
- Certified eMarketer
- Google Campaign Manager Basics
Personal Information
Title: Director of Sales
Timeline
Division Director
BSN SPORTS
01.2019 - Current
Programmatic Account Manager
MultiView
01.2018 - 12.2018
Senior Manager, Sales and Operations
MultiView
04.2015 - 01.2018
General Manager
MultiView
01.2013 - 03.2015
Sales Manager
MultiView
07.2010 - 12.2012
Senior Marketing Consultant
MultiView
01.2009 - 06.2010
Outside Sales Representative
Brinks Home Security
01.2008 - 12.2008
Bachelor of Arts (B.A.), Communication, General -
Texas A&M University