William Asukwo
Worcester,MA
Summary
Dynamic marketing professional with proven track record at Seven Hills Foundation, driving a 22% increase in engagement through innovative campaign management and strategic brand alignment. Skilled in market analysis and event coordination, I excel at fostering collaboration and delivering impactful results in fast-paced environments.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Liason
Seven Hills Foundation
Worcester, MA
11.2024 - Current
- Drove a 22% increase in engagement through effective marketing campaign leadership.
- Coordinated brand messaging and collateral to ensure cohesive communication.
- Managed interdepartmental communication to maintain project clarity and alignment.
- Oversaw logistics and materials for marketing events, ensuring successful execution.
- Collaborated with cross-functional teams to formulate innovative marketing strategies.
- Analyzed campaign performance alongside analytics and sales teams to derive actionable insights.
- Administered swag and asset program, managing design, inventory, and distribution processes.
Founder/Marketing and Promotions Coordinator
Afro Brunch LLC
Providence, RI
01.2022 - Current
- Orchestrated and executed local business and entrepreneur events, optimizing exposure and networking opportunities for heightened community engagement.
- Helped numerous establishments increase their overall revenue by over 50% through the successful execution of numerous networking events, with an average attendance rate of 500 people from an extremely diverse and vast cultural diaspora.
- Led data analysis efforts at Afro Brunch to inform strategic decisions by examining market trends, customer preferences, and event metrics, identifying growth opportunities, and optimizing resource allocation. Established a thorough performance measurement framework for Afro Brunch events.
- Implemented marketing strategies utilizing social media platforms for outreach, cultivating partnerships with local businesses for collaborative promotions.
Assistant Marketing Coordinator
Barton Associates
Worcester, MA
03.2022 - 10.2024
- Coordinated multi-channel marketing campaigns from concept to launch, ensuring deliverables met brand guidelines, and deadlines.
- Managed creative asset production, provided feedback to designers, proofed copy, and maintained organized asset libraries for team access.
- Liaised between marketing, sales, and external vendors to align messaging and promotional materials with brand positioning.
- Tracked campaign milestones and budgets, flagging potential delays, and maintaining clear communication with stakeholders.
- Coordinated marketing campaigns across digital and print channels.
- Managed social media accounts, increasing engagement through regular posts.
Marketing Analytics Intern
Umass Chan Medical School
Worcester, MA
07.2021 - 09.2022
- Monitored campaign performance using Google Analytics, Excel, and social media insights to track reach, engagement, and conversion.
- Produced weekly marketing reports, summarizing key metrics, and providing actionable recommendations for optimization.
- Conducted competitive analysis and monitored industry trends to identify new marketing opportunities.
- Managed branded social media accounts, creating and scheduling content aligned with the brand voice and campaign goals.
Education
Bachelor of Science - Business Administration And Management
University of Massachusetts, Dartmouth
North Dartmouth, MA05-2022
Skills
- Campaign management
- Brand strategy
- Market analysis
- Event coordination
- Digital marketing
- Social media marketing
Affiliations
- Professional DJ
- Active church member/drummer
Certification
- Certified Scrum Master (CSM)
References
References available upon request.
Timeline
Marketing Liason
Seven Hills Foundation
11.2024 - Current
Assistant Marketing Coordinator
Barton Associates
03.2022 - 10.2024
Founder/Marketing and Promotions Coordinator
Afro Brunch LLC
01.2022 - Current
Marketing Analytics Intern
Umass Chan Medical School
07.2021 - 09.2022
Bachelor of Science - Business Administration And Management
University of Massachusetts, Dartmouth
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