William Bach, MBA
DraftKings
East Longmeadow,MA
10
years of professional experience
Results-driven operations leader with 9 years of experience in growth strategy and analytics within online sports betting. Developed data-driven strategies to enhance customer engagement and translate performance insights into actionable decisions. Led cross-functional teams to build reporting frameworks, forecast revenue, and manage promotional strategies for measurable business impact.
Work History
Manager, Sportsbook Ops Strategy | Head of Golf Ops
2 Years 6 Months- Developed Golf promotional strategy, site merchandising layout, content focus, and marketing priorities to deliver 32% sport growth YoY, well above the OSB standard
- Forecasted OSB handle and revenue for NFL, CFB, NHL, and Golf daily with +/-10% accuracy, enabling informed decision-making for each sport monthly
- Developed and presented sportsbook operations performance recap decks to Directors weekly, guiding adjustments to in-season strategies
- Forecasted Sport daily level bet mix (live/pre-match and singles/parlays/SGP) forecasts to evaluate daily performances and identify areas of concern
- Designed tracking and monitoring tableau dashboards for OSB operations team, facilitating evaluation of top line financials, promo costs, and user activity
Manager, OSB Revenue Operations
2 Years 2 Months- Managed four employees in originating, operationalizing, and evaluating promotions to enhance team effectiveness
- Coordinated with internal stakeholders to develop creative assets and custom betting markets, strategically merchandising app/website to drive user engagement
- Trained associates on maintenance procedures to take over maintenance and distribution of GeoComply
- Compiled market share reports for OSB DK using state revenue reports to inform strategic decisions
Sr. Analyst Sportsbook Operations
1 Month- Developed dashboards and procedures that improved accuracy of sportsbook handle forecasting
- Created dashboards, procedures, and email reports that enhanced understanding of OSB performance
- Constructed a database and dashboard views to track and analyze GeoComply data, revealing insights on competitive positioning across jurisdictions
- Drafted and approved, SOX compliant level, promo redemption queries using SQL
DFS Games Analyst
2 Years 4 Months- Developed fantasy point scoring systems for various sports using outcome distributions of player statistics, including a novel scoring system for tennis and single-game variations for golf, NFL, and MLB, establishing first-ever single-game showdown DFS scoring system
- Created templates to automate generation of DFS player salaries, enhancing consistency in pricing models
- Wrote code to identify minimally differentiated lineups that obscure limits, improving lineup analysis
Business Development Leader
7 Months- Collaborated with Value Stream Directors to identify and forecast new business opportunities
- Produced monthly presentations and reports for business development executives to visualize current and future product line projections
- Conducted analyses to reform OTD standards based on order frequency patterns
Education
Masters in Business Administration - Concentration in Consulting with a focus in Finance
- LEADERCORE: Certified Role Model Level (Highest Level) - Leadership Development program in UB MBA program
- Data Modeling
- MBA Strategy Capstone
- Statistical Data Analysis
- Investment Management
- Managerial Processes
- Business Marketing
Bachelor of Science - Mechanical Engineering
Skills
Data Analysis Techniques
Data Visualization
Sports analytics
Agile Project Management
Team Leadership
SQL
Snowflake
Tableau
MS Excel
PowerPoint
JIRA
AirTable
Timeline
Manager, Sportsbook Ops Strategy | Head of Golf Ops
DraftKings
01.2024 - CurrentRead More
Manager, OSB Revenue Operations
DraftKings
10.2021 - 12.2023Read More
Sr. Analyst Sportsbook Operations
DraftKings
08.2021 - 09.2021Read More
DFS Games Analyst
DraftKings
03.2017 - 07.2019Read More
Business Development Leader
Cobham Mission Systems
08.2016 - 03.2017Read More
University At Buffalo
Masters in Business Administration from Concentration in Consulting with a focus in Finance
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University At Buffalo
Bachelor of Science from Mechanical Engineering
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