WILLIAM BAILEY
Hillsboro
Summary
Retail leader with 10 years of experience across multiple marketplaces, companies, and store concepts. Proven store manager with a strong track record of building high‑performing teams, driving operational excellence, and exceeding business objectives. Analytical, organized, and collaborative leader recognized for developing talent and solving complex business challenges.
Overview
13
13
years of professional experience
Work History
NA Business Operations: Small Format Concepts
Nike Academy 7.0
Beaverton, OR
06.2025 - Current
- Owned business performance and consumer insights across 60 small‑format retail locations in North America, serving as the primary point of view on this store concept.
- Analyzed store‑level performance and consumer behavior to inform cross‑functional decision making across merchandising, planning, and operations.
- Developed and implemented a small‑format assortment framework, guiding product allocation by location to maximize productivity within limited square footage.
- Partnered with cross‑functional teams to educate stakeholders on trade‑offs, opportunities, and risks unique to small‑format stores.
- Supported store remodel investment decisions, helping prioritize locations based on performance, consumer demand, and growth potential.
Store Manager
Nike
Beaverton, United States
01.2017 - Current
- Led employee retention initiatives that reduced turnover and strengthened long‑term team engagement.
- Directed daily store operations, consistently maintaining high standards for safety, cleanliness, and operational excellence.
- Managed labor planning and scheduling to balance budget discipline with peak‑time service needs.
- Served as a key liaison to corporate teams, providing performance updates and advocating for store‑level support.
- Built a high‑performing team culture through consistent recognition, team‑building efforts, and clear communication.
Assistant Store Manager
Nike Company Store
Beaverton, United States
08.2019 - 01.2023
- Executed business strategies supporting a $65M annual footwear business, driving alignment across merchandising and store execution.
- Designed and implemented run‑of‑show processes for highly exclusive product activations to ensure seamless launches and premium consumer experiences.
- Analyzed customer feedback and shopping behaviors to identify opportunities to improve product assortment and in‑store presentation.
- Partnered with buying teams to maintain optimal inventory levels, reducing overstock risk and minimizing missed sales opportunities.
- Trained and onboarded team members on merchandising best practices, ensuring consistent visual standards across the store.
Store Manager
Under Armour
Livermore, United States
09.2012 - 01.2017
- Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
- Maximized sales by creating innovative visual merchandising displays and store layouts. The Livermore location that I ran was top 10 volume door for Under Armour, generating $6.5 Million per year.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
Education
High School Diploma -
Cajon High School
San Bernardino, United States06.2010
Skills
- Budget Administration
- Partnership Building
- Operations Management
- Talent Recruitment
- Retail Inventory Management
- Team Development
- Excellent communication
- Organizational skills
- Report Generation
- Program implementation
Timeline
NA Business Operations: Small Format Concepts
Nike Academy 7.0
06.2025 - Current
Assistant Store Manager
Nike Company Store
08.2019 - 01.2023
Store Manager
Nike
01.2017 - Current
Store Manager
Under Armour
09.2012 - 01.2017
High School Diploma -
Cajon High School
Projects
District Service Captain
- Led communication and rollout of corporate service initiatives across 10 stores, ensuring consistent execution and elevated service standards.
- Acted as the primary liaison between corporate partners and key service stakeholders, aligning teams on expectations and best practices.
- Drove consistency in customer experience by reinforcing service priorities and addressing gaps across the district.
- Designed and executed a streamlined new‑store opening process, ensuring all operational milestones were met efficiently.
- Coordinated labor planning and scheduling, tracked progress against timelines, and managed execution across multiple workstreams.
- Partnered with brand affiliates and cross‑functional teams to deliver on a tight opening timeline while maintaining operational standards.
- Created and launched a leadership mentorship program connecting new talent with tenured Nike leaders across diverse skill sets.
- Built a structured development pathway focused on accelerating leadership growth within retail environments.
- Engaged 30+ Nike leaders and contributed to a significant increase in internal promotions through the program.