William Coons
Charleston,SC
Summary
As a sales and marketing professional relatively new to Charleston SC, I am prepared to fully invest in new career opportunities. My sales and marketing experience is relevant within many industries; therefore, I am confident in my ability to achieve and surpass defined goals and bring value to a sales and management team in the required capacity.
Overview
7
7
years of professional experience
Work History
Leasing Manager
Willow Bridge Property Company
04.2021 - 12.2023
- Earned top leaser at three 'lease-up' properties which include Morrison Yard and The Port House, receiving rewards for achieving over 100 leases per year in 2022 and 2023
- Coordinated bi-weekly community events catered to furthering brand awareness and maintaining resident satisfaction
- Upheld and exceeded strict monthly sales goals which included client prospecting and outgoing phone calls
- Maintained 500+ customer database to continue primary customer loyalty and categorize prospective clients.
Marketing Manager
WaterWorks LLC
09.2020 - 03.2021
- Developed a new-market outreach marketing campaign targeting high-income households in the Charleston and Myrtle Beach regions using both paid and organic advertising resources
- Created and managed Google ad campaigns for both existing markets and new target-markets
- Created and managed social media marketing campaigns on Facebook, Instagram, Pinterest, and YouTube, increasing lead generation by 30%
- Streamlined sales process by developing sales deck materials that were easy to use in both hard copy and digital materials.
AGM- Sales and Marketing Manager
Asset Campus Housing
11.2017 - 09.2018
- Managed sales staff of 3 at two separate housing locations in the University of Missouri- Columbia market
- Completed daily, weekly, and monthly managerial tasks to achieve set goals
- Trained and led staff on sales floor, participating in individual and group-selling techniques for multiple price ranges and locations
- Handled resident and guarantor inquiries and complaints on a daily basis maintaining satisfied customer base of over 400.
- Used a variety of systems management software and online platforms.
Sales and Marketing Manager/ AGM
Scion Group
04.2017 - 11.2017
- Managed sales staff at two separate housing locations in the University of Wisconsin- Madison market
- Identified target market according to property-specific strengths and developed marketing strategy for Uncommon Madison and Varsity Quarters in coordination with corporate design team
- Trained and led staff on sales floor, participating in individual and group-selling techniques for multiple price ranges.
Sales Manager/ AGM
Phillips Management
10.2016 - 04.2017
- Managed sales staff of three leasing agents; incorporated personal experience in sales to improve tour close rate, highlight effective selling points, and further staff's sales capabilities
- Managed front office operations including resident complaints, incoming/outgoing phone calls, and daily tasks
- Performed market research to better differentiate our product and more accurately define target market
- Developed and improved upon brand awareness by controlling social media output, scheduling prospecting events catered to our target market, and helping to develop and brand a new logo.
Education
Business Administration And Management
Georgia Southern University
Statesboro, GASkills
- Training
- Property Leasing
- Market Research
- Sales Management
- Social Media Management
- Digital Marketing
- Search Engine Optimization (SEO)
- CRM Software
- Marketing Automation
- Performance Optimization Strategies
- Leasing Reports
- Maintaining Closing Ratios
Personal Information
- Title: Sales and Marketing Asset
- Work Permit: Authorized to work in the US for any employer
Timeline
Leasing Manager
Willow Bridge Property Company
04.2021 - 12.2023
Marketing Manager
WaterWorks LLC
09.2020 - 03.2021
AGM- Sales and Marketing Manager
Asset Campus Housing
11.2017 - 09.2018
Sales and Marketing Manager/ AGM
Scion Group
04.2017 - 11.2017
Sales Manager/ AGM
Phillips Management
10.2016 - 04.2017
Business Administration And Management
Georgia Southern University
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