William Craft

Contact, GM Steve Renard at 918-859-5475

• Developed relationships with customers to enhance satisfaction and drive repeat business.
• Trained sales team on product knowledge and effective sales techniques.
• Implemented marketing initiatives to increase foot traffic and online visibility for used cars.
• Managed used vehicle wholesales and auction acquisitions and monitored and adjusted inventory to optimize customer options.
• Managed inventory effectively for optimal turnover rate and profitability.
• Conducted regular appraisals of pre-owned vehicles, ensuring accurate pricing based on market value and vehicle condition.
• Hired, trained and monitored performance of salespeople to establish sales quotas and manage sales goals.
• Coached sales team to drive traffic through phone and online appointments and referrals to meet or exceed sales targets.
• Built strong customer relationships through exceptional service and follow-up communication.
• Created a positive work environment that fostered teamwork, productivity, and employee retention.

Contact Volvo GM, David Kreg at 253-576-1475

Land Rover GM, Ben Minshall at 253-347-5494

• Used Car Manager for Volvo Jaguar Land Rover of Tacoma

Both stores exceeded projections in used car sales and wholesale profit for 2024.

Contact GSM, Paul Guetle at 253-988-3612

• Developed the GM Certification Sales Program
• Achieved #1 Certified Sales for NW Region
• Worked directly with parts & service to maintain a steady 90-day turn policy. "Lots of Heavy's".
• Worked directly with Sales Team with Used Car Training.
• Helped to develop and operate the KBB Buying System.

Contact, Finance Director, Dave Rehwaldt at 206-719-0388

• Managed two used car departments
• Trained and developed Sales Team
• Marketing through online applications
• Attended Factory Sales to acquire inventory for certification
• Maintained wholesale presence of used car inventory at Manheim Seattle