Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

William Goddard

170 Old Hershey Road,PA

Summary

Dynamic sales professional with a proven track record at Frito-Lay, excelling in effective team leadership and cultivating strong client relationships. Adept at inventory control and timely order management, I have consistently enhanced customer satisfaction and retention through strategic coaching and innovative sales techniques.

Overview

11
11
years of professional experience

Work History

Commercial Sales Representative

Burch Oil/Propane
04.2021 - Current
  • Negotiated contracts with clients, focusing on mutually beneficial terms and long-term partnerships.
  • Cultivated referral-based leads through diligent relationship-building efforts with satisfied customers.
  • Drafted, submitted and processed sales contracts for orders received.
  • Built a strong network of industry contacts through active participation in professional associations and networking events.

Grocery Manager

Food Lion Grocery
01.2021 - 04.2021
  • Organized efficient merchandise replenishment strategies to keep shelves stocked and well-organized for customers.
  • Delegated tasks and duties to grocery staff and clearly communicated timeframes for completion.
  • Kept grocery team operations in strict compliance with workplace standards and food safety requirements to maintain optimal health protection.
  • Enhanced store presentation through regular merchandising updates and innovative display techniques.

District Sales Leader

Frito-Lay
08.2014 - 12.2020
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
  • Targeted prospects in other territories through careful research of competitor products, services, and trends.
  • Devised strategies for retaining accounts, delivering polished sales presentations and promoting brands and products.
  • Mentored new sales representatives, resulting in higher retention rates and enhanced productivity.
  • Monitored team member progress through regular reviews and feedback sessions, ensuring continuous improvement in their performance.

Education

No Degree - Animal Science

University of Maryland, College Park
College Park, MD

Skills

  • Effective team leadership
  • Cross-functional teamwork
  • Cultivating effective relationships
  • Inventory control
  • Timely order management

Accomplishments

Career summary.


I worked for Frito-Lay for a total of 35-years with 25 of those years as a district sales leader training, and leading the frontline sales team with the current products and adding innovation to promote added sales to the weekly sales plan.

I transferred within the company to new locations implementing the companies vision with new techniques, and ensuring the promotions were being implemented to support additional growth in sales.

December of 2020 the company was made some changes in divisions and offered a early retirement option allowing me to explore new opportunities.

Timeline

Commercial Sales Representative

Burch Oil/Propane
04.2021 - Current

Grocery Manager

Food Lion Grocery
01.2021 - 04.2021

District Sales Leader

Frito-Lay
08.2014 - 12.2020

No Degree - Animal Science

University of Maryland, College Park

Similar Profiles

CREATE PROFILE
William Goddard