Summary
Overview
Work History
Education
Timeline
Generic

William Lake

Saint Cloud,FL

Summary

SALES, MARKETING & PRODUCT MANAGEMENT PROFESSIONAL

Client Relationship Management |Account Management| Business Management| Product

Strategy & Vision| Operations Management|

Highly accomplished sales and business development professional with proven ability to drive

business expansion through aggressive sales initiatives that deliver revenue growth, market share, and market penetration. Particularly strong relationship management and team player with a commitment

to customer service, exceptional communication skills and impeccable presentation.

A versatile professional with extensive experience in developing and implemented successful sales,

operations management, personnel management and marketing initiatives with verifiable track records

of success driving unprecedented revenue and profitability gains within highly competitive

organizations and markets. I'm now ready for new challenges and seeking a suitable position with a

Reputable Management Position.

Areas of Professional Expertise (Advanced)

Sales Management |Business Management| Client Relations | Marketing |Strategic Planning & Market

Planning| Inventory Management | Sales Forecasting/ Needs Assessment | Account Management |

Social Media Sale Negotiations | Retail | Personnel development| Presentations|

Functional Skill Areas (Advanced)

Proficient in MS Office Suite | SAP software packages | Social media tools | Inventory applications.

Overview

35
35
years of professional experience

Work History

Fixed Operations Director

Camping World
01.2023 - Current

Duties include but not limited to:

  • Managed team of service advisors, technicians, and support staff for optimal performance in daily operations.
  • Providing high level of customer service support service manager and maintain and drive profitability.
  • Ensure a clean, well maintained safe OSHA compliant shop.
  • Perform weekly inventories on customer service units and there repair progress, also weekly parts inventories to insure parts are arriving in a timely manner.
  • P&L management, labor control and payroll Processing.
  • Monthly Facility walks inside and out ensuring a presentable dealership at all times.
  • Established strong relationships with manufacturers and vendors to negotiate favorable pricing on parts and services.
  • Hiring, Training and dismissal of associates, assisting service lead with training and associate growth.
  • Provide a high morale atmosphere where employees enjoy coming to work.
  • Responsible for a neat organized Lot representation of New, Used and service repair R.V.S
  • Assist general manager and retail manager where needed to maintain a close teamwork atmosphere within the dealership.
  • Well Versed in OSHA training requirements.

Retail Store Manager

Camping World
06.2017 - 01.2023

Manage a professional retail team focusing on customer servicing and meeting the RV customer needs.

Responsibilities include:

  • Developed training programs for staff to enhance product knowledge and customer service skills.
  • Hiring and Training and dismissal of employees.
  • Ensuring a high level of training and product knowledge to better assist the RV, Customer while on the road.
  • P&L reconciliation, payroll processing and labor control.
  • Prepared comprehensive reports detailing key KPIs such as sales figures customer demographics inventory turnover rate sharing data higher-ups actionable insights improvements needed areas.
  • Inventory control, weekly, monthly, and yearly counts. Analyze inventory levels to optimize stock management and reduce shrinkage.
  • Warehouse integrity and Cleanliness.
  • Obtaining sales goals and executing at the highest level possible.
  • Maintained a clean and organized store appearance to enhance the overall shopping experience for customers.
  • Optimized store displays and appearance via strategic merchandising.
  • Continuously assessed store layout to optimize product placement for enhanced visibility and impulse purchases from customers.
  • Streamlined store operations through the implementation of efficient scheduling systems, task delegation, and performance monitoring.
  • Keeping a high morale atmosphere to improve employee retention.
  • Boosted employee retention rates by fostering a positive work environment, providing growth opportunities.

Store Manager

Biglots
03.1996 - 06.2017

Recognized as an employee who " Shows initiative and can add value anywhere with in the Organization" and also singled out as a "Breath of fresh air because of willingness to help with a positive attitude.

  • Consistently among leaders in customer compliments in the District.
  • Proactively evaluated competitive activity and business functions including sales marketing and operations: Focusing on uncovering deficiencies, identifying opportunities and suggest recommendations to restructure the organization.
  • Offered innovative ideas that financially benefit and service-driven orientation to the company.
  • I was involved in the implementation of loss prevention methods which resulted in top honors.

District Company Duties:

  • Utilizes company tools, reports and feedback to effectively analyze trends and identify opportunities.
  • Managed all store process to company standards including freight flow, merchandise presentation and reconciliation of all sales, Cash inventory transactions.
  • Participates in interviewing, selection, hiring, training and performance evaluations of all associates in collaboration with the store management.
  • assisted with schedules and payroll process on a daily and weekly basis.

Store Manager

Ross
03.1991 - 04.1996

Selected Accomplishments: Consistently ranked among top performers, expanding customer base while Recognized as a strategic store manger who cooperates with senior management to address organizational challenges in achieving the business financial goals and objectives.

Developed and implemented marketing strategies designed to improve sales.

  • Responsible for all phases of the stores operations.
  • Manages and controls the operations of the store to ensure that the company standards and expectations are consistently met.
  • Executes business plan and associated programs that will deliver the desired sales and profit results, while maintaining good quality customer service.
  • Recruits, trains and develops Associates.
  • Manages the operations of the stockroom to ensure new merchandise gets to the sales floor in a timely manner, goods are received properly and maintains tight control of all merchandise in stock areas.

Customer Service Specialist and Team Lead

K-Mart
03.1991 - 04.1996

Selected Accomplishments:

Recognized as a strategic team player who cooperated with senior management to address organizational challenges in achieving the business financial goals and objectives.

Developed and implemented marketing strategies designed to improve sales.

  • Conducted inventory control ad loss prevention measures.
  • Experience in all facets of sporting goods department, (Fire arms, fishing license and sports equipment).
  • Developed and implemented marketing strategies designed to improve sales.
  • Trained employees in department and sales techniques.
  • Resolved complaints to ensure customer satisfaction.
  • Participated in the Manager on Duty program, which requires a complete understanding of all store procedures.

Education

Paints, Welding, Mechanics

Mid Florida Tech
Orlando, FL
01-1995

No Degree - Journalism

Valencia College
Kissimmee, FL
01-1993

High School Diploma -

Gateway High School
Kissimmee, FL
05-1991

Timeline

Fixed Operations Director

Camping World
01.2023 - Current

Retail Store Manager

Camping World
06.2017 - 01.2023

Store Manager

Biglots
03.1996 - 06.2017

Store Manager

Ross
03.1991 - 04.1996

Customer Service Specialist and Team Lead

K-Mart
03.1991 - 04.1996

Paints, Welding, Mechanics

Mid Florida Tech

No Degree - Journalism

Valencia College

High School Diploma -

Gateway High School
William Lake