William McKenna
Rock Hill,SC
Summary
High-impact marketing and fitness professional with a unique blend of leadership, digital marketing, sales strategy, and gym operations expertise. Proven track record in driving membership growth, elevating customer engagement, and executing high-performing content across social media platforms. Adept at leading teams, optimizing operations, building strong client relationships, and developing effective marketing campaigns. Combines strong communication, business acumen, and fitness knowledge to deliver measurable, sustained results.
Overview
5
5
years of professional experience
Work History
Assistant Manager
Supreme Nutrition USA
Rock Hill, SC
07.2024 - Current
- - Manage daily store operations including sales, inventory, customer service, and product education.
- - Advise customers on nutrition, supplements, and fitness plans to support their goals.
- - Train and support staff on sales techniques, product knowledge, and customer engagement.
- - Help drive store revenue through personalized consultations and repeat client relationships.
Fitness Director
LA Fitness
06.2023 - 07.2024
- - Oversaw the personal training department including staffing, revenue goals, and client satisfaction.
- - Recruited, trained, and managed trainers while maintaining a high-performance team environment.
- - Conducted fitness assessments, built customized plans, and matched clients with trainers.
- - Consistently hit or exceeded monthly department revenue and membership service targets.
- - Improved client retention through strong relationship-building and program accountability.
Marketing & Social Media Intern
Wave Hanson
03.2021 - 08.2021
- - Created branded social media content to increase engagement and online visibility.
- - Contacted influencers for partnerships, strengthening the brand’s digital presence.
- - Supported digital marketing campaigns with research, copywriting, and content planning.
- Remote
Education
Bachelor of Science - Global Marketing
Troy University
12.2022
Skills
- - Social Media Management
- - Digital Marketing
- - Content Creation
- - Influencer Outreach
- - Sales Leadership
- - Team Management
- - Customer Engagement
- - Fitness & Nutrition
- - Marketing Strategy
- - Campaign Planning
Timeline
Assistant Manager
Supreme Nutrition USA
07.2024 - Current
Fitness Director
LA Fitness
06.2023 - 07.2024
Marketing & Social Media Intern
Wave Hanson
03.2021 - 08.2021
Bachelor of Science - Global Marketing
Troy University