Summary
Overview
Work History
Education
Skills
Timeline
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William Russell

Denver,CO

Summary

Sr. Account Director with over a decade of managing complex SaaS sales cycles, growing revenue growth across enterprise-level organizations, and exceeding quotas.

Overview

12
12
years of professional experience

Work History

Sr. Account Director

Salesforce
Remote
02.2025 - Current
  • Managing ~$12 million AOV across 4 ENTR Accounts.
  • Industry Expertise: Manufacturing, Automotive, and Energy.
  • Team lead of ten or more specialists, co-prime sellers.
  • Closed largest Revenue Cloud deal ($640k) in OU.

Account Director

Salesforce
Remote
06.2022 - 01.2025
  • Hunter (green-field) Account Director for 500 to 1,000 employee Accounts.
  • Volume Seller: 37 New Logos

Territory Sales Manager

Autosoft DMS
Remote
12.2019 - 06.2022
  • Hunter (green-field) Outside Sales Manager for the Rocky Mountain and Texas Regions.
  • Sold a full suite of ERP platform (accounting, payroll, CRM, analytics, and service).
  • Led full, complex 6+ month sales cycles with co-sellers.
  • Consistently Surpassed Annual Quota.

Sales Manager

DealersLink
Broomfield, Colorado
11.2018 - 12.2019
  • Hybrid Player-Coach Role
  • Managed Inside Sales Team while carrying and exceeding quota

Sales Executive

DealersLink
Broomfield, Colorado
08.2016 - 11.2018
  • Outside Hunter for the Rocky Mountain and West Regions.
  • Led full sales cycle of a complex analytics SaaS platform.
  • Salesmen of the Year 2017 and 2018.
  • 178 New Logos Wins
  • Landed largest Account in company history.

Sales Manager

Berlin City Auto Group
Burlington, Vermont
04.2016 - 07.2016

Sales Executive

Berlin City Auto Group
Burlington, Vermont
07.2013 - 05.2016

Education

Bachelor of Arts - Psychology

University of Vermont
Burlington, VT
01-2013

Skills

  • Account management
  • Sales strategy
  • Executive Engagement
  • ERP platform knowledge
  • Team leadership
  • Strategic planning
  • CRM software proficiency
  • Territory growth
  • Revenue forecasting

Timeline

Sr. Account Director

Salesforce
02.2025 - Current

Account Director

Salesforce
06.2022 - 01.2025

Territory Sales Manager

Autosoft DMS
12.2019 - 06.2022

Sales Manager

DealersLink
11.2018 - 12.2019

Sales Executive

DealersLink
08.2016 - 11.2018

Sales Manager

Berlin City Auto Group
04.2016 - 07.2016

Sales Executive

Berlin City Auto Group
07.2013 - 05.2016

Bachelor of Arts - Psychology

University of Vermont