William Woodall
Retail Executive
Alabaster,AL
Summary
Dynamic Retail Sales Director with a proven track record in managing and elevating retail operations. Expertise in driving store performance and enhancing customer satisfaction through innovative strategic planning and effective team leadership. Recognized for streamlining processes, improving operational efficiency, and implementing best practices that contribute to overall business growth. Committed to fostering a high-performance culture that empowers teams to exceed targets and deliver exceptional service.
Overview
26
26
years of professional experience
Work History
Director of Retail, Operations and Stores
Mountain High Outfitters
Birmingham, AL
04.2022 - Current
- Lead all areas of a privately owned Outdoor Specialty Retailer that consists of 29+ locations and 300+ Associates. Responsible for all areas of the company, including but not limited to store operations, warehouse operations, marketing, learning & development, recruiting, internal communications, potential new store site research, KPI and other metric goals, corporate strategy, loss prevention, inventory control, strategic recruiting, community outreach, buying strategy and visual merchandising.
District Manager
Red Mountain Retail
Birmingham, AL
03.2021 - 04.2022
- Manage district that includes group of five Red Mountain Retail locations d/b/a Ashley HomeStore in Central Alabama. District accounts for $20 Million+ in sales annually and consists of 60+ employees. Responsible for recruiting, hiring and training sales teams and managers; driving store level service and performance; and ensuring proper operational execution.
Director of Retail Performance and Customer Experience
Hibbett Sporting Goods
Birmingham, AL
05.2016 - 07.2020
- Led store-level learning and development initiatives inclusive of in-store Customer Experience, Key Performance Indicator programs, corporate internal communications, departmental budgets and corporate event management.
- Evaluated and managed performance to maximize company sales and customer experience.
- Aligned e-learning and development initiatives to facilitate operational excellence as store base grew to 1,100 locations.
- Developed and launched internal Customer Service and Experience team consisting of 30+ team members to support company eCommerce launch.
- Improved Customer Satisfaction scores (CSAT) by 10%+ each year through 360 feedback for store, warehouse and support teams.
- Launched and managed Voice of the Customer program; produced industry best Net Promoter Score (NPS) of 78.
Director of Retail Education
Hibbett Sporting Goods
Birmingham, AL
02.2000 - 05.2016
- Responsible for store-level learning and development initiatives, departmental budgets and corporate event management.
- Led a team of 5-10 individuals and helped drive operational excellence to achieve store growth from 200 locations to 1,000 locations.
- Planned, organized and developed training materials that met specific needs for new hire classes, quarterly and sales conferences, receiving 4.0 and 5.0 scores on a 5-point scale, from audience on trainer assessments out of a scoring system 1 to 5.
- Conceptualized and implemented a training program, educating employees on sales and service techniques; conducted and organized effective training sessions on 3rd party websites, used by the company; handled presentation live and on-line.
Education
Business
Auburn University
Auburn, ALSkills
- Operational Excellence
- Recruitment expertise
- Leadership Development
- Growth strategy development
- Effective internal communications
- Voice of the Customer
- Data analysis expertise
- Financial budget oversight
- Customer Call Center
- Digital sales optimization
- Multi-Unit Management
- Inventory management
ADDITIONAL RELEVANT EXPERIENCE
- Hibbett Sporting Goods, Birmingham, AL
- District Sales Manager
- General Manager
Timeline
Director of Retail, Operations and Stores
Mountain High Outfitters
04.2022 - Current
District Manager
Red Mountain Retail
03.2021 - 04.2022
Director of Retail Performance and Customer Experience
Hibbett Sporting Goods
05.2016 - 07.2020
Director of Retail Education
Hibbett Sporting Goods
02.2000 - 05.2016
Business
Auburn University