Summary
Work History
Education
Skills
Timeline
Generic

WILLIAM E. WEDGE

Sales Management
846 North Golf Cul De Sac St Des Plaines,Illinois

Summary

Accomplished National Sales Manager successful at cultivating and leading high-performance teams. Bringing a history of exceeding sales benchmarks, maximizing profits and acquiring valuable new customers.

Work History

National Sales Manager

True Value Hardware/True Value Manufacturing
2016.04 - Current
  • Created new selling structure, title, and role profile for the entire sales team
  • Created new bonus structure for entire sales team
  • Helped develop new overall branding and market approach for the entire paint strategy
  • Led the creation, development, and implementation of company’s new professional coatings lines
  • Led the sales team in reversal of 7-year negative sales trend with YTD positive sales results in 2019 through 2021
  • 2-time winner of True Value’s prestigious Team Presidential Award in Retail Focus for work done on the paint strategy project

Area Sales Manager

Benjamin Moore & Co. Inc.
2014.01 - 2016.03
  • Responsible for annual sales revenue exceeding $22M
  • Provide market approval for new distribution in the areas managed
  • Led sell-in and conversion of long-time dealers to new next generation paint and tinting system
  • Successfully overhauled sales team in the first quarter of 2014
  • Led reversal of six-year negative sales trend with a positive sales finish in 2015 and 2016

Sales Representative Customer Care Segment

Benjamin Moore & Co. Inc.
2013.01 - 2013.12
  • Developed new business across the country with potential national accounts and national paint installers
  • Created, sold-in, and maintained paint specifications across the country with targeted national accounts
  • Part of a first-year team that started with $0 sales dollars and ended 2013 with just over $1M

Sales Representative MRO

Benjamin Moore & Co. Inc.
2012.01 - 2012.12
  • Trained sales force of nation’s largest MRO distributor on the paint market and opportunities
  • Participated in joint sales calls across the United States
  • Exceeded sales expectations in year one of this ground up program

Hardware Development Manager

Benjamin Moore & Co. Inc.
2009.01 - 2011.12
  • Key driver of newly created hardware program that saw sales grow from $60M to $75M per year over a 2-year period
  • Led project team dedicated to hardware development via weekly meetings that allowed team to surpass sales goals

Market Training Specialist

Benjamin Moore & Co. Inc.
2007.01 - 2008.12
  • Trained entire Midwestern market, including employees, market dealers, and market end-users, on sales best practices and planning, product features and benefits, and business-related best practices
  • Created Inside Selling Program for the Benjamin Moore company owned stores, which generated $800,000 in incremental sales over a six-month period, and then was implemented company-wide

Sales Representative Hardware

Benjamin Moore & Co. Inc.
2006.01 - 2007.03
  • Created timeline for installation, ordered all needed components of installation, installed Benjamin Moore product line, and trained dealers' staffs on all products and processes
  • Directed Midwest market sales team that led the company in sell-ins and installs of new hardware dealers


Commercial and Industrial Sales Representative

Benjamin Moore & Co. Inc.
2002.01 - 2005.12
  • Created sales plan and goals for the entire sales team
  • Over this four-year period Benjamin Moore’s sales percentage increased by double digits each year, far exceeding the industry average

Education

Bachelor of Arts - Communication

North Park University

Skills

  • Revenue Generation
  • Performance Improvement
  • Profitability Assessments
  • Closing Techniques
  • Product Sales
  • Account Servicing
  • Solution Selling
  • Business Development
  • GoldMine CRM
  • Sales Leadership

Timeline

National Sales Manager

True Value Hardware/True Value Manufacturing
2016.04 - Current

Area Sales Manager

Benjamin Moore & Co. Inc.
2014.01 - 2016.03

Sales Representative Customer Care Segment

Benjamin Moore & Co. Inc.
2013.01 - 2013.12

Sales Representative MRO

Benjamin Moore & Co. Inc.
2012.01 - 2012.12

Hardware Development Manager

Benjamin Moore & Co. Inc.
2009.01 - 2011.12

Market Training Specialist

Benjamin Moore & Co. Inc.
2007.01 - 2008.12

Sales Representative Hardware

Benjamin Moore & Co. Inc.
2006.01 - 2007.03

Commercial and Industrial Sales Representative

Benjamin Moore & Co. Inc.
2002.01 - 2005.12

Bachelor of Arts - Communication

North Park University

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WILLIAM E. WEDGESales Management