Xiaoya Niu
Jersey City(Willing To Relocate),NJ
Overview
5
5
years of professional experience
Work History
Learning Design Intern
Auriga Interactive Studios
09.2023 - Current
- Independently conceptualized and designed a driving reference book tailored for engineers, providing insights and guidelines to develop driving simulators specifically for individuals with autism, ensuring product solutions meet unique user needs.
- Conducted heuristic evaluations and usability tests on the company's official website to identify areas of improvement
- Spearheaded designing and implementing interactive e-learning modules, demonstrating proficiency with tools like Articulate 360.
Digital Marketing Specialist
Cheersyou International Consulting
08.2022 - 06.2023
- Steered content strategies by conducting comprehensive market research, ensuring alignment with target audience preferences, and creating competitive differentiation.
- Leveraged storytelling and visual design expertise to design engaging user interfaces and experiences for 20+ posts that fostered user engagement and brand loyalty.
New Media Intern
Xinhua News Agency
05.2021 - 08.2021
- Independently managed the end-to-end process of content creation, from conducting interviews to publishing, resulting in 10+ articles on the agency's digital platform.
- Cultivated storytelling skills to create engaging content, laying the foundation for understanding user engagement and driving product enhancements.
Social Media Management Intern
Anhui Television And Radio Station
05.2019 - 09.2019
- Played a pivotal role in social media strategy, crafting and publishing 30+ short videos on Tiktok that amassed over 200,000 views.
- Assisted in the content creation and management of Tiktok and WeChat accounts; created trend line charts to visualize the web traffic data fluctuations by channel, timeframe, and region, identify potential anomalies for root cause analysis.
Education
Master of Arts - Learning Technology And Experience Design
New York University
New York, NY05.2024
Bachelor of Arts - Media And Information
Michigan State University
East Lansing, MI05.2022
Skills
- Tools: Canva, Figma, Articulate 360, Google Suites Adobe premiere pro
- Language: English, Chinese
Projects
Overcoming Barriers to Secure a Job in the U.S
Design Lead
Using the Double Diamond Design Approach, proposed 5 Points of View (POVs) and developed 3 user personas to guide design decisions; Crafted storyboards and user scenarios tailored to the identified personas; Constructed a product prototype and conducted a final usability test to ensure optimal user experience.
- Created and administered surveys and interview scripts to gather user insights; Visualized survey data for precise, actionable insights; Utilized Affinity Mapping to categorize and analyze interview content effectively.
- Leveraged the "Crazy 8s" method to diversify and expand design ideas; Employed the $100 test to prioritize and refine concepts, after consolidating, cleared 3 primary design directions; Developed detailed storyboards and user scenarios based on the finalized concepts.
- Championed a user-focused approach, leading the development of a curriculum that incorporated interactive elements.
Timeline
Learning Design Intern
Auriga Interactive Studios
09.2023 - Current
Digital Marketing Specialist
Cheersyou International Consulting
08.2022 - 06.2023
New Media Intern
Xinhua News Agency
05.2021 - 08.2021
Social Media Management Intern
Anhui Television And Radio Station
05.2019 - 09.2019
Master of Arts - Learning Technology And Experience Design
New York University
Bachelor of Arts - Media And Information
Michigan State University
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