YAGO SILVA CANUT

• Leading a team in managing digital marketing campaigns for top clients such as Samsung, Movistar, Claro, and Burger King across Central and South America
• Developing and executing customized digital strategies, optimizing campaigns based on real-time data insights
• Collaborating with cross-functional teams (creative, technical, sales) to ensure alignment with client business objectives and maximize results
• Overseeing ad budgets and optimizing spend across various platforms such as Google Ads, Meta, and programmatic advertising

Key Achievements:

• Increased ROI by 25% for Samsung through strategic optimization
• Led Samsung campaigns to achieve the highest regional sales
• Improved Movistar customer engagement by 40%
• Reduced Burger King's cost per installation by 80%
• Managed campaigns with over $1M in ad spend, consistently meeting client goals

• Scouting football talent across U.S
• Tournaments for La Liga Select and ISL Agency
• Managing player selection and organizing successful scouting events

Key Achievements:

• Recruited over 20 players who advanced to top Spanish academies
• Organized events with over 500 participants

• Delivering training for youth players, aligned with FC Barcelona’s philosophy
• Evaluating and selecting top football talent for the academy