Yaina "Nae" Williams
Los Angeles,USA
Summary
I'm a creative and highly organized professional with hands on experience in production coordination, team management, and day to day studio operations. I am very comfortable juggling multiple projects in fast-paced environments, leading teams, and keeping creative and e-comm productions running smoothly. I am a problem-solver, clear communicator, and someone who helps create a positive and efficient work vibe.
Overview
15
15
years of professional experience
Work History
Freelance Digital Producer
Industrial Color
Los Angeles, CA
05.2025 - 07.2025
- Led daily production operations and cross-functional coordination under tight deadlines.
- Booking and scouting for Models, Stylist and Hair & Make-up as well as photographers and digital techs.
- Main contract for agencies and freelance crew.
- Oversaw project budgets and timelines using Wrapbook and Excel.
- Managed asset delivery through Xtreme Reach and ensured timely completion of deliverables.
- Produced model and product shoots for major e-commerce and editorial campaigns.
- Scheduled resources, optimized workflows, and resolved production challenges.
- Coordinated with vendors and talent to support seamless digital content production.
E-Commerce Sample Manager / Studio Assistant
Forever 21
09.2018 - 05.2025
- Manage e-commerce sample team and daily production workflows, ensuring smooth coordination between international markets and creative teams.
- Oversee photo production logs and asset tracking to ensure timely and accurate product uploads across global platforms.
- Act as the key liaison between production and studio teams, streamlining communication and improving workflow efficiency.
- Build and manage shoot schedules, coordinate budgets, and secure talent—including models, hair and makeup—for e-commerce, social, and campaign photoshoots.
- Partner closely with social, merchandising, and creative teams to align on project goals and execution.
- Organize and prep product samples for both on-site and offsite shoots, ensuring all assets are delivered and ready for launch in sync with product drops.
- Develop strong relationships with talent and crew to support a collaborative, well-run studio environment.
Lead Server & Bartender
Fin & Feather
Los Angeles, CA
10.2020 - 02.2023
- Supervised and trained servers, optimizing customer experience.
- Managed floor sections and customer interactions, ensuring seamless service.
- Provided exceptional customer service, creating a welcoming atmosphere.
Sample Coordinator
Revolve / Alliance Apparel Corporate
Los Angeles, CA
02.2018 - 09.2018
- Built and streamlined the sample coordination process, improving efficiency across multiple departments.
- Managed and organized prototype samples following buy meetings, preparing them for internal use, sample sales, and liquidation.
- Served as the main point of contact for all incoming and outgoing sample shipments, maintaining accurate and up-to-date tracking logs.
Sample Coordinator – E-Commerce
Forever 21 HQ
Los Angeles, CA
10.2015 - 01.2018
- Managed the end-to-end flow of e-commerce samples, ensuring seamless transfer from merchandising to photo studio.
- Oversaw product organization, labeling, and on-time delivery for all photography sessions.
- Maintained accurate sample tracking systems and verified proper imagery and descriptions for fast-tracked products.
- Collaborated closely with cross-functional teams to meet online launch deadlines and support smooth production cycles.
Lead Barista / Assistant Manager
Forever 21 Corporate Starbucks
Los Angeles, CA
06.2014 - 10.2015
- Managed daily store operations, including scheduling, inventory, and training new team members.
- Provided excellent customer service and fostered a welcoming atmosphere.
- Recognized for efficiency, leadership, and dedication to maintaining high-quality standards.
Sales Associate & Personal Stylist
Melrose Fashion Store
Los Angeles, CA
01.2011 - 10.2012
- Assisted customers with personal styling, including celebrity clients.
- Maintained store displays and organized merchandise.
- Provided exceptional customer service and drove sales.
Education
Cosmetology Program -
Santa Monica College
01.2013
High School -
Hamilton High School Music Academy
01.2012
Skills
- Team Leadership & Training
- Vendor & Talent Coordination
- Strong Communication & Collaboration
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Project Management
- Budgeting & Scheduling Management
- Studio Coordination
- E-commerce Production
- Adobe Creative Suite
- Wrapbook
- Xtreme Reach
- Cross-functional coordination
- Relationship building
References
References available upon request.
Timeline
Freelance Digital Producer
Industrial Color
05.2025 - 07.2025
Lead Server & Bartender
Fin & Feather
10.2020 - 02.2023
E-Commerce Sample Manager / Studio Assistant
Forever 21
09.2018 - 05.2025
Sample Coordinator
Revolve / Alliance Apparel Corporate
02.2018 - 09.2018
Sample Coordinator – E-Commerce
Forever 21 HQ
10.2015 - 01.2018
Lead Barista / Assistant Manager
Forever 21 Corporate Starbucks
06.2014 - 10.2015
Sales Associate & Personal Stylist
Melrose Fashion Store
01.2011 - 10.2012
Cosmetology Program -
Santa Monica College
High School -
Hamilton High School Music Academy
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