Yasidi Gonzalez

• Educate physicians, staff & patients on CyPath Lung
• Call on Academic and Key community target accounts to expand on adoption of CyPath Lung
• Develop Business Plan that includes targeting activities, support programs and other tools needed to achieve goals
• Meet & Exceed sales targets
• Successfully create business from new and existing customer accounts
• Manage complex negotiations with senior-level executives
• Build rapport and establish long term relationships with customers
• Serve as a key customer interface to the sales team
• Serve as the primary contact for healthcare providers, ensuring smooth product adoption and addressing client needs
• Provide technical guidance on CyPath Lung, delivering education and support to healthcare clients
• Partner with sales teams to identify new opportunities and assist in developing proposals and presentations
• Lead training for clients and internal teams, creating materials for product usage and compliance
• Gather client feedback and report to product and marketing teams to inform improvements
• Ensure all communications and materials meet regulatory standards and aid clients with compliance
• Identify and resolve issues to ensure client satisfaction and product success.
• Serviced existing accounts on regular basis to maximize revenue.

• Develop, Promote & Brand National Hospice Company in the Rio Grande Valley
• Solicited & Solidified Contracts in All Nursing Facilities & Hospitals in the Service Areas
• Marketed To Doctors Groups, Clinics, Nursing Homes, Assisted Living Facilities, Hospitals, ACOs and Community to Secure a Steady Influx of Patient Referrals
• Met With Families & Patients to Explain the Hospice Benefit and Care Plan Options.

• Develop, Qualify, Promote & Brand Hospice Agency Throughout the Rio Grande Valley (Hospitals, Nursing Homes, Assisted Living Homes, Doctor Clinics & Community)
• Met With Patients & Families to Explain Hospice Benefit and Care Plan Options
• Solidified Numerous Contracts Across the RGV Valley

• Managed a 10-person marketing team, reporting directly to the CEO
• Directed PR, product marketing, research, communications, events, and sales support
• Developed and managed marketing tools
• Executed comprehensive marketing plans to penetrate target markets
• Drove marketing efforts that generated significant referrals in the first month

• Turned Around an Under-Performing Territory by Rapidly Increasing Referral Volume for O2 , CPAPs, Nebulizer & Aerosol medications
• Targeted And Acquired Key Accounts in Market Comprising of Hospitals, Clinics, Doctors & Nursing Homes

Selected Accomplishments:

Recognized by Corporate Management as a Key Member of National Marketing Team

Ranked 33 Of 187 Account Executives Nationwide in CPAP Referrals For 2003

Exceeded CPAP Referral Goal in 2003, 2004 & 2005

Exceeded Oxygen Referral Goal In 2004 & 2005

Ranked 15 Of 187 Account Executives in Nationwide Aerosolized Medication Referrals For 2003

Exceeded Aerosolized Medication Referral Goal In 2003, 2004, & 2005

Ranked 8 Of 165 Account Executives in Nationwide Oxygen Referrals For 2004