Yaw Mensah Bonsu
Sales/Marketing Strategist
New York,US
Summary
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
4
4
years of professional experience
Work History
Commercial Marketing Manager
Metropolitan Television Ghana
Ghana
01.2017 - 11.2020
- Identified and developed strong networks and relationships for business opportunities and leveraging
- Built strong relationships with advertising agency partners, ensuring smooth collaboration and successful outcomes.
- Ensured marketing spend as per budget and calendar and oversee the achievement and maintenance of superior customer service levels and standards
- Led marketing team meetings to facilitate communication, encourage collaboration and foster a culture of continuous improvement.
- Spearheaded the launch of new products into the market by coordinating cross-departmental efforts from concept development to post-launch analysis.
- Identified potential partnership opportunities with complementary businesses for co-marketing initiatives resulting in increased exposure for both brands.
- Leveraged data analytics tools to track campaign performance metrics, identify areas for improvement, and guide future marketing initiatives.
- Work closely and collaborate with international media agencies to develop and disseminate communication materials to the target audiences.
- Developed marketing and communication plans and defined strategies for growth
- Balanced competing priorities under tight deadlines while maintaining professionalism and high-quality results.
Education
Master of Arts - Marketing Strategy
11.2016
Bachelor of Science - Business Administration
06.2012
Skills
- Attention to Detail
- Effective Communication
- Advertising Campaigns
- CRM Management
- Teamwork and Collaboration
- Microsoft Office proficiency
- Multitasking Abilities
- Competitive Analysis
- Consumer Behavior
- Client Relationship Management
- Research and Analytical Skills
- Project Management
Timeline
Commercial Marketing Manager - Metropolitan Television Ghana
01.2017 - 11.2020
University of Ghana - Master of Arts, Marketing Strategy
University of Education - Bachelor of Science, Business Administration
Similar Profiles
Yaw Mensah BonsuYaw Mensah Bonsu
Commercial Marketing Manager at Metropolitan Television GhanaCommercial Marketing Manager at Metropolitan Television Ghana
JONES OSAEJONES OSAE
Special Programs Coordinator at Light Television GhanaSpecial Programs Coordinator at Light Television Ghana
PHILOMINA ADWOA MAWUDZIAGBO BORBORYOPHILOMINA ADWOA MAWUDZIAGBO BORBORYO
STAFF NURSE at GHANA HEALTH SERVICE - CAPE COAST METROPOLITAN HOSPITALSTAFF NURSE at GHANA HEALTH SERVICE - CAPE COAST METROPOLITAN HOSPITAL
Christopher LewisChristopher Lewis
Asset Representative at Universal Pictures - "Song Sung Blue"Asset Representative at Universal Pictures - "Song Sung Blue"
VANESSA DANSOVANESSA DANSO
Operations Coordinator – Building Manager Support at Center for Racial Justice & Inclusive ExcellenceOperations Coordinator – Building Manager Support at Center for Racial Justice & Inclusive Excellence