Yen-Ting Chen
General Manager, Chaohang Media Marketing Co., Ltd.
Taipei,Taiwan
Summary
Strategic General Manager specializing in media operations, business development, and integrated marketing. Led teams to expand business opportunities and drive revenue growth through innovative television programming and advertising strategies. Managed comprehensive media operations, including program production, talent management, and advertising sales, while strengthening brand visibility and market presence.
Overview
31
31
years of professional experience
Work History
General Manager
Chaohang Media Marketing Co., Ltd.
09.2019 - Current
- Expanded business operations and developed new revenue opportunities across media production, advertising, artist management, and product sales.
- Integrated multiple media platforms and managed programming-slot representation and placement across major television channels throughout Taiwan.
- Delivered end-to-end media solutions for clients, including program development, commercial production, advertising placement, post-production, channel distribution, and television broadcasting.
- Managed artist and talent resources for television programs, advertising campaigns, and commercial projects, supporting a vertically integrated media operation.
- Developed integrated media and advertising strategies to maximize brand visibility, audience reach, viewership, product exposure, and advertising performance for clients across Taiwan.
- Led business development, advertising sales, and strategic partnerships with clients, television networks, and production partners, contributing to revenue growth, business portfolio expansion, and stronger market presence.
Business Development Manager
Potential Music Company (潛力音樂公司)
08.1995 - 08.1999
- Expanded the company’s business scope by identifying and developing new business opportunities, contributing to overall revenue growth.
- Managed and expanded business operations and sales locations, strengthening the company’s operational presence and market reach.
- Developed and implemented business and branding strategies to enhance corporate image, brand visibility, and market presence.
- Led sales and business development initiatives to acquire new opportunities, expand the customer base, and improve overall sales performance.
- Built and strengthened the sales team’s capabilities through structured training, professional development, and ongoing performance guidance.
- Supported the establishment and expansion of new business locations, extending the company’s geographic and operational footprint.
- Drove business growth by integrating sales development, operational expansion, brand building, and team development initiatives.
Skills
- Business Development
- Media Strategy
- Operations Management
- Leadership & Team Management
- Problem Solving & Decision Making
Timeline
General Manager
Chaohang Media Marketing Co., Ltd.
09.2019 - Current
Business Development Manager
Potential Music Company (潛力音樂公司)
08.1995 - 08.1999