Yoandra Beatriz Armesto
Miami,FL
Summary
Creative and well-rounded Social Media Specialist with excellent eye for detail and strong understanding of web strategies. Known for fantastic copywriting, brand management and marketing expertise. experienced working with cross-functional teams to achieve marketing and brand development goals. Resource-driven Librarian recommends, interprets and evaluates information sources and assists users with academic and information searches. Asserts sharp, keen eye for detail and organization. Proactively uses technology to perform job or enhance customer experience.
Overview
11
11
years of professional experience
Work History
Media Rights Analyst
Televisa-Univision
Miami, FL
12.2013 - 09.2022
- Developed and maintained automated monitoring tools consistent with trending topics about company, brands and competitors.
- Tracked analytics of social media influence on campaigns for specific market
- Audited effectiveness of social media management tools and redesigned to improve efficiency and increase results.
- Consolidated data on multi-market level and drew conclusions and recommendations across markets for brand campaigns and reputational topics.
- Review live and prerecorded shows.
- Identify and classify house footage from third party material.
- Identify Song names, Artists, Record labels and Publishers used in productions.
- Filter third party material before material is uploaded onto social media and other digital platforms to
- prevent copyright infringement.
- Maintain the company’s music video license agreements used in productions.
- Maintain close communication with producers regarding digital rights for their productions.
- Liaison between shows and the Media Rights Management team
Traffic-Log Coordinator
Univision Communications, Inc.
Miami, FL
01.2011 - 08.2013
- Created work schedules and project management plans organization-wide to maintain efficiency and timeliness.
- Coordinated broad-scale revisions to deficiencies in team productivity.
- Disseminated information about system-wide changes eloquently and concisely.
- Organized frequent meetings for team members to report and track status of material movement.
- Monitored inventory to maintain sufficient supply levels to meet business and customer needs.
Education
Bachelor of Arts - Sociology
Quintero
Santiago De Cuba, Cuba07.1997
GED -
Miami Dade College
Miami, FL01.2003
Skills
- Online Content Development
- Customer Demographics
- Social Media Digital Marketing
- Excel
- Avid
- Right Logic
- Fully bilingual [English & Spanish]
- Creative & detail oriented
Timeline
Media Rights Analyst
Televisa-Univision
12.2013 - 09.2022
Traffic-Log Coordinator
Univision Communications, Inc.
01.2011 - 08.2013
Bachelor of Arts - Sociology
Quintero
GED -
Miami Dade College
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