Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Yu(April) Pei

Upland,CA

Summary

Graduate student in Data Analytics and Marketing at University of La Verne, with a Master’s degree in Psychology and experience applying data-driven insights to consumer behavior and business strategy. Proficient in Python, SAS, JMP, Tableau, Excel, Google Analytics, and SEMrush. Passionate about transforming data into actionable recommendations in marketing, customer insights, and business decision-making.

Overview

11
11
years of professional experience

Work History

Case Manager

Chinatown Service Center
07.2022 - 06.2025
  • Managed a portfolio of clients and coordinated services across healthcare and community partners
  • Streamlined case workflows and improved service delivery efficiency
  • Maintained accurate client records using case management software and reporting systems
  • Conducted needs assessments and identified service gaps to support program planning
  • Created outreach materials and supported community engagement initiatives

Social Worker Assistant

Emerald Health Services
01.2020 - 03.2020
  • Conducted client needs assessments and supported individualized service planning
  • Guided clients through application processes and ensured accurate documentation
  • Facilitated wellness and peer support programs to improve engagement outcomes
  • Maintained confidential records and supported daily operations

Retail Sales Associate

Shibuyala
12.2019 - 03.2020

Japanese Cosmetics Store | Part-time

  • Assisted customers with product selection based on skincare needs and preferences
  • Increased sales through personalized recommendations and upselling strategies
  • Tracked popular products and customer trends to support inventory decisions
  • Delivered excellent customer service in a fast-paced retail environment

Office Administrator

Ming Creative Art Academy
10.2019 - 01.2020
  • Managed daily office operations, ensuring organized filing systems to support efficient information retrieval.
  • Coordinated class schedules and effectively communicated with instructors to facilitate smooth course delivery.
  • Handled inquiries from parents and students, providing prompt responses.
  • Assisted in planning events and workshops for students and the community.

Front Desk Intern

UCI LGBT Resource Center
Irvine, California
01.2019 - 03.2019

UCI LGBT Resource Center | Part-Time Internship

  • Provided front desk support and assisted students, staff, and visitors with inquiries and resources
  • Managed scheduling, administrative tasks, and daily office operations
  • Maintained records and organized events/materials to support center programs
  • Delivered professional customer service in a diverse campus environment

Teaching Assistant

Guide Education
03.2014 - 06.2014

Preschool | Part-time

  • Supported classroom operations and daily activity planning
  • Monitored student progress and behavior patterns
  • Coordinated with teachers and parents to ensure effective communication
  • Managed multiple priorities in a dynamic environment

Education

Master of Science - Data Analytics

University of La Verne
La Verne, CA
12-2026

Master of Arts - Psychology

Pepperdine University
Los Angeles, CA
04-2022

Bachelor of Arts - Social Ecology

University of California, Irvine
Irvine, CA
06-2019

Skills

  • Data analysis and problem-solving
  • Marketing strategy development
  • Google Analytics proficiency
  • Machine learning expertise
  • Python programming skills
  • Case management techniques
  • Community outreach initiatives
  • Customer service excellence

Languages

Chinese (Mandarin)

Timeline

Case Manager

Chinatown Service Center
07.2022 - 06.2025

Social Worker Assistant

Emerald Health Services
01.2020 - 03.2020

Retail Sales Associate

Shibuyala
12.2019 - 03.2020

Office Administrator

Ming Creative Art Academy
10.2019 - 01.2020

Front Desk Intern

UCI LGBT Resource Center
01.2019 - 03.2019

Teaching Assistant

Guide Education
03.2014 - 06.2014

Master of Science - Data Analytics

University of La Verne

Master of Arts - Psychology

Pepperdine University

Bachelor of Arts - Social Ecology

University of California, Irvine
Yu(April) Pei