Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Certification
Timeline
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Zachary Higginbotham

Jacksonville,FL

Summary

Accomplished Floral Sales Manager with a proven track record at PENNOCK FLORAL, enhancing client satisfaction and increasing sales revenue through strategic sales practices and effective team leadership. Expert in relationship building and sales operations, with a knack for crafting persuasive sales presentations and fostering enduring client relationships. Successfully spearheaded projects and trained staff, significantly improving efficiency and sales outcomes.

* Also Im a state registered master floral designer.

* Event designer for over twenty years

Overview

3
3
years of professional experience
1
1
Certification

Work History

Floral Sales Manager

PENNOCK FLORAL
Jacksonville, FL
07.2023 - Current
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.
  • Met with clients, delivering presentations, and educating on product and service features and offerings.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
  • Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
  • Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.

LEAD Floral Designer

Spencer's Florist
Jacksonville, FL
03.2021 - 06.2023
  • Spearheaded a successful redesign of the company''s portfolio, showcasing unique designs and attracting new business opportunities.
  • Enhanced customer satisfaction by creating visually stunning and memorable floral designs for various events.
  • Optimized workflow processes in the design studio, allowing for more efficient project completion times without compromising quality standards.
  • Increased revenue through upselling services like custom installations or add-on items during client consultations.

Education

Cosmetology - Cosmetology

Virginia College - Birmingham
Birmingham, AL
06.2010

Skills

  • Relationship Building
  • Sales team training
  • Staff Management
  • Goals and performance
  • Verbal and written communication
  • Product Knowledge
  • Sales expertise
  • Sales Presentations
  • Client Relationship Management
  • Direct Sales
  • Goal Setting
  • Account Management
  • Sales operations

Accomplishments

Accredited, state floral designer buy F.S.M.D

Affiliations

Florida state floral association

Certification

FSMD

Timeline

Floral Sales Manager

PENNOCK FLORAL
07.2023 - Current

LEAD Floral Designer

Spencer's Florist
03.2021 - 06.2023

Cosmetology - Cosmetology

Virginia College - Birmingham
Zachary Higginbotham