Summary
Overview
Work History
Education
Skills
Timeline
Generic

Zachary Parrish

Dallas

Summary

Strategic and hands-on digital marketing and ecommerce leader with 5+ years of experience driving revenue growth through omnichannel acquisition, CRM lifecycle marketing, website optimization, and cross-functional collaboration. Proven success overseeing site operations, email/SMS strategy, loyalty programs, and agency relationships in fast-paced, high-growth environments. Adept at using data to inform strategy, streamline processes, and elevate customer experience across digital touchpoints.

Overview

5
5
years of professional experience

Work History

Ecommerce and Digital Marketing

Verb Products
New York
09.2021 - 10.2024
  • Led lifecycle and retention marketing strategy across Klaviyo email and SMS, optimizing segmentation, automation flows, and creative—driving higher engagement, CTR, and customer LTV.
  • Owned end-to-end ecommerce strategy and operations for VerbProducts.com on Shopify Plus, including UX improvements, product launches, and merchandising, resulting in double-digit YoY revenue growth.
  • Collaborated cross-functionally with creative, marketing, and operations teams to execute promotional calendars, site refreshes, and new product drops, ensuring seamless customer experience.
  • Managed external agency relationships across web development, SEO, SEM, and affiliate marketing to drive traffic, conversion, and retention while maintaining brand consistency.
  • Monitored and analyzed digital performance data across Google Analytics, Shopify, and Klaviyo to report on KPIs and inform growth strategies and optimization opportunities.

Retention and Content Manager

Crunch Fitness
New York
08.2019 - 06.2020
  • Managed end-to-end CRM marketing, including email template design, segmentation strategy, and copywriting—leading to increased member engagement and improved retention.
  • Analyzed member data to inform personalized promotional campaigns and optimize lifecycle touchpoints across email and mobile channels.
  • Improved email engagement rates by auditing underperforming templates and implementing new layouts and content strategies based on performance insights.
  • Enhanced CRM data quality and usability, enabling more targeted marketing strategies and campaign personalization.
  • Collaborated on website and mobile UX improvements, proactively recommending updates to improve member experience and app engagement.

Education

BBA - Business Administration And Management

Pace University
New York, NY
12-2014

Skills

  • CRM & Lifecycle Marketing
  • Email & SMS Campaign Strategy
  • Ecommerce Strategy & Site Merchandising
  • Data Analysis & Performance Reporting
  • Customer Retention & Loyalty Programs
  • Cross-Functional Project Management
  • UX/UI Optimization & QA
  • SEO & SEM Collaboration
  • Content Strategy & Copywriting
  • Agency & Vendor Management

Timeline

Ecommerce and Digital Marketing

Verb Products
09.2021 - 10.2024

Retention and Content Manager

Crunch Fitness
08.2019 - 06.2020

BBA - Business Administration And Management

Pace University

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