ZAINA ILEIWAT
BLOOMFIELD,NJ
Summary
Strategic multi-talented wellness practitioner, project manager & marketing professional.
Overview
1
1
Language
12
12
years of professional experience
Work History
Yoga Instructor & Somatics Coach
Indepentent
04.2024 - Current
- Independent yoga instructor executing various workshops and yoga classes at local studios and venues
- Facilitating bespoke private classes for corporations and living facilities
- Developing various personalized classes, workshops, and retreats
Farm Apprentice
Saboon Maazeh
04.2026 - Current
- Planting, cultivating, and harvesting various culturally relevant vegetables from Levant for orders
- Assisting in seed saving efforts for at risk seeds to contribute to food sovereignty
- Managing and executing rotating crop map
- Installed various trellis, irrigation, and support systems
- Crafting various natural high quality soaps for orders and CSA
Assistant Brand Manager – Activation
Reckitt Benckiser Group plc.
04.2023 - 04.2024
- Executed UDI packaging restage across over 20 components for brand ensuring compliance with FDA
- Leading additional packaging restage with over 20 skus for complete packaging transformation to improve consumer navigation at shelf
- Analyzing Weekly/monthly complete brand performance of POS and gross sales; diagnosing sku, retailer, and total brand weaknesses
- Lead and developed online product finding tool to ensure consumers can navigate various lubricant offerings with ease
- Created category 101 education initiative for key retailers to educate on the necessity as well as navigate and remove the taboo nature of sexual lubricant category
- Managed budget allocations for marketing initiatives, ensuring optimal use of resources.
- Improved customer engagement through social media management and content creation.
- Increased brand awareness by assisting in the execution marketing campaigns.
- Assisting in the successful launch of new products by coordinating cross-functional teams.
- Conducting market research to identify consumer trends and preferences, driving business decisions.
Assistant Brand Manager – Innovation
Reckitt Benckiser Group plc.
01.2021 - 03.2023
- Executed first ever packaging restage for business unit of over 20 components for MegaRed to refresh to improve appearance on shelf and drive lift for the brand
- Drove and lead building innovation plan for 2022 through 2024 using trends, consumer insights, and internal resources
- Support and execute brand purpose lock as well as demand spaces for brand ensuring launched items exemplify brand
- Navigated internal innovation project process through ensuring compliance and timelines with R&D, Medical, Regulatory, and Legal
- Explored new options of ingredients using online research as well as with maintaining new and prior vendor relationships.
Project Manager Display (Trade Activation)
Reckitt Benckiser Group plc.
10.2019 - 12.2021
- Streamlined project processes by implementing Agile methodologies, resulting in increased efficiency and reduced costs; New club op model supported first ever launch of Neuriva at Costco
- Influence on customer teams which includes partnering with Sales, Trade, CMO, and Supply to execute Airborne Shots at BJS for the first time on expedited timeline – relieving close to expired stock from destroying
- Managed $4.5M budget ensuring finance compliance
- Supported on execution of $1.1M incremental sales display for brand
- Optimization of display catalog to reduce costs and increase efficiency
- Drove Display Planning during 9 month 2020 period of managed supply which restricted loose goods availability
- Established effective communication among team members for enhanced collaboration and successful project completion.
Sales Communication Specialist/Sales Analyst
Pinnacle Foods Inc/Conagra Brands Inc.
04.2018 - 07.2019
- Developed all necessary internal letters, customer letters, documents, and newsletters on behalf of major company stakeholders.
- Managed and disseminated all sales communications and weekly newsletter error free to over 600 recipients regarding new product initiatives
- Project managed brand changes and collaborated with Marketing and Trade Marketing to ensure a smooth transition for brand changes keeping integrity of protocol.
- Teamed with Master Data, Marketing, and Packaging Engineers to ensure the accuracy of data and specifications for all brand changes
- Managed all price lists and their data that included over 1,000 SKUS, prices, and specifications across all brands
- Simplified and updated Sales SharePoint site for accurate distribution of information, pricing, and policies
- Managed new item sample list distribution of over 100 recipients with 3rd party distributor to ensure selling needs are met for innovation sales
- Assisted with acquisition, acted as a liaison between both HQs, and assisted with integration and coaching on new systems.
Sales Analyst
Pinnacle Foods Inc.
03.2017 - 04.2018
Production Coordinator / Account Representative
Tele-Pak INC.
11.2015 - 01.2017
Sales Operations Manager
Gowanus Print Lab
04.2015 - 11.2015
Education
Bachelor of Arts - Fine Art Studio & Community Settings
Montclair State University
Associate of Arts - Liberal Arts
Bergen Community College
Skills
- Consumer Insights
- Project Management
- Budget Development
- Cross-functional Collaboration
- Holistic Wellness Facilitation
- Organic Farming
- Soap Making
Timeline
Farm Apprentice
Saboon Maazeh
04.2026 - Current
Yoga Instructor & Somatics Coach
Indepentent
04.2024 - Current
Assistant Brand Manager – Activation
Reckitt Benckiser Group plc.
04.2023 - 04.2024
Assistant Brand Manager – Innovation
Reckitt Benckiser Group plc.
01.2021 - 03.2023
Project Manager Display (Trade Activation)
Reckitt Benckiser Group plc.
10.2019 - 12.2021
Sales Communication Specialist/Sales Analyst
Pinnacle Foods Inc/Conagra Brands Inc.
04.2018 - 07.2019
Sales Analyst
Pinnacle Foods Inc.
03.2017 - 04.2018
Production Coordinator / Account Representative
Tele-Pak INC.
11.2015 - 01.2017
Sales Operations Manager
Gowanus Print Lab
04.2015 - 11.2015
Associate of Arts - Liberal Arts
Bergen Community College
Bachelor of Arts - Fine Art Studio & Community Settings
Montclair State University