Gained valuable insight into the complexities of rebranding a property, from creating ILS's and marketing materials, while navigating my properties unconventional situation.
Developed a leasing plan that focused on rapid conversion and creating urgency, resulting in a 0%-63% pre-lease in 7 weeks despite having to start leasing a month behind the competition.
Continuously monitored KPIs to assess performance, making necessary adjustments to meet goals.
One of 11 Cardinal Coaches, supporting new hires at Cardinal through the onboarding process.
Leasing & Marketing Manager
Horizon Realty Advisors
05.2024 - 10.2024
Secured leases with Purdue University groups, including two sports teams and international organizations, through targeted outreach initiatives.
Created a pre-leasing strategy that generated over 200 leads, significantly increasing demand and allowing for tiered pricing adjustments.
Developed targeted advertising materials tailored to specific demographics, using geofencing to effectively reach desired audiences and drive interest in available properties.
Leasing Professional & Assistant Account Manager
Horizon Realty Advisors
08.2023 - 10.2024
Provided exceptional customer service, addressing and resolving resident concerns and consulting new residents, enhancing resident satisfaction.
Analyzed market trends and competitor activities to inform strategic decisions and aimed to be a market leader.
Managed the property's social media accounts, increasing engagement by 61%.
Collected all rent, posts rent, and takes action on delinquent rent in accordance.
Conducted daily delinquent reports to ensure all residents' rent and small balances were paid.
Marketing & Operations Intern
Esho Gallery
05.2023 - 07.2023
Created and executed a strategic marketing plan to increase brand visibility and drive in-store and online traffic.
Sourced mid-century modern furniture pieces, identifying high-margin products to boost revenue and align with brand aesthetics.
Collaborated with the owner on operational improvements, streamlining inventory management and vendor communication.
Education
Bachelor of Science - Retail Management
Purdue University
West Lafayette, IN
08-2023
Concentration - Entrepreneurship And Innovation
Purdue University
West Lafayette, IN
08-2023
Accomplishments
Selected as one of 20 emerging leaders company-wide for Cardinal's Summer Development Program (SDP), gaining intimate exposure to C-suite and HQ operations, and hands-on education from various departments.