Zoe (Ziwei) Zhang
Marketing Analyst, Assistant
Richardson,TX
Summary
Skilled marketing analyst/ marketing specialist aiming to leverage 4 years of experience in marketing roles, applying sophisticated marketing experience and background to help expand a company’s business footprint. Well-versed in analyzing consumer behavior to drive growth and improve performance. Hardworking and meticulous with an excellent work ethic.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Analyst
Golden Qi Holding LLC
05.2023 - Current
- Participate in ongoing professional development opportunities to stay current on best practices within the field of marketing analytics.
- Follow up the projects invested or purchased by the company, collect data and form reports.
- Design and execute email marketing campaigns.
- Analyze and reporting on website performance across different channels.
- Determine the campaign ROI.
- Summarize and analyze data, prepare reports of findings, illustrating data graphically.
Marketing Analyst, Assistant to Marketing Manager
Moonlight Medical Supplies & Equipment LLC
06.2020 - 06.2021
- Helped with developing the website, product designs and all related marketing campaigns.
- Conducted marketing research and client data analysis.
- Developed strong working relationships with internal stakeholders and external vendors to ensure seamless execution of marketing initiatives.
- Translated data from reports into actionable recommendations and dashboards.
- Facilitated community engagement activities, donated PPE supplies to first responders.
- Assisted with government bidding projects and stakeholder relationship management.
- Improved marketing campaign effectiveness by conducting thorough data analysis and identifying key performance indicators.
Marketing Specialist
Yunnan Metropolitan Construction Investment Group Co., Ltd
10.2015 - 08.2017
- Assisted with marketing data analysis
- Utilized CRM system to manage customer relationships efforts
- Facilitated international exhibition events and promoted real estate projects
- Received 2016 Excellent Employee Award and 2017 Best Marketing employee award.
Education
MBA - Marketing
Dallas Baptist University
Dallas, Texas03.2019
MBA - Marketing
Christ’s College Taipei
Taipei, Taiwan09.2018
Bachelor of Business Management, Accounting -
Yunnan Normal University Business School
Yunnan, China 08.2011 - 07.2015
Skills
Timeline
Marketing Analyst
Golden Qi Holding LLC
05.2023 - Current
Marketing Analyst, Assistant to Marketing Manager
Moonlight Medical Supplies & Equipment LLC
06.2020 - 06.2021
Marketing Specialist
Yunnan Metropolitan Construction Investment Group Co., Ltd
10.2015 - 08.2017
Bachelor of Business Management, Accounting -
Yunnan Normal University Business School
08.2011 - 07.2015
MBA - Marketing
Dallas Baptist University
MBA - Marketing
Christ’s College Taipei
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