Zuleika Tan

• Developed sales strategy based on research of consumer buying trends and market conditions.
• Achieved sales goals and service targets by cultivating and securing new customer relationships
• Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
• Proficient in utilizing CVENT Meeting Broker to respond to RFPs effectively. Skilled in navigating the platform to manage RFP submissions, coordinate venue selections, and ensure detailed event logistics meet client specifications
• Managed comprehensive event booking processes from inception to completion, including detailed client consultations, proactive recommendations, and coordination with staff to ensure seamless execution. Conducted thorough follow-up to ensure client satisfaction and foster ongoing relationships.
• Worked closely with other departments to understand customer needs and requirements, monitored and coordinated workflows to optimize resources.
• Reduced client attrition rates by designing customized retention strategies focused on delivering exceptional service experiences.
• Execute quarterly sales visits to clients, maintaining regular communication and updating them on new brand promotions

• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Increased sales revenue by developing and implementing effective sales strategies..
• Prepared and researched travel agent commission files for audit and submission via TACS
• Accountable for preparing group resumes and circulating all information to all departments, ensuring that all departments received necessary information.
• Led pre-event meetings with kitchen, banquet and serving staff to coordinate and review event details and timeline.
• Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.

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• Managed journal entries, reconciliations, and payroll entries for month end financial statements. Also processed payroll (timesheet, tip allocation)
• Generate monthly financials
• Performed banking reconciliations and monthly balance sheet statements. Handled daily bank deposits which included cash and checks
• Conduct month end food and beverage inventory
• Thorough audit of travel agent commissions using TACS system and ONYX commission platform
• Managed relationships with external vendors, ensuring timely payments and accurate recording of expenses.
• Managed successful audits by collaborating effectively with internal and external auditors.
• Developed and maintained system of internal controls to prevent fraud and abuse.