AARENE ALESSI
Tampa,FL
Summary
Dynamic Marketing Consultant and Sales Leader with 30 years of experience in senior living and healthcare operations, specializing in driving referral-based growth. Proven ability to assess field habits and deliver targeted training that transforms behavior, along with strong proficiency in leveraging CRM data to ensure accountability to measurable KPIs and enhance conversion rates. Recognized for generating significant revenue growth and cultivating enduring client relationships through strategic account management, effective client negotiations, and comprehensive market analysis. Consistently demonstrates reliability, exceptional communication skills, and a results-oriented approach that aligns with organizational goals.
Overview
1
1
Certification
23
23
years of professional experience
Work History
Healthcare Account Executive
A Place for Mom
Tampa, FL
01.2024 - Current
- Collaborate with hospitals and post-acute providers to enhance understanding of complex care options and streamline referral pathways.
- Analyzed market trends and implemented growth strategies, resulting in 91% year-over-year increase in market share.
- Utilize CRM analytics to manage a high-volume book of business and monitor referral outcomes for strategic growth.
- Engage internal sales advisors to drive pipeline efficiency and maintain high levels of partner satisfaction.
- Implement a structured training program for new hires, focusing on best practices and operational efficiency through hands-on field ride-alongs and weekly coaching sessions.
Customer Success Manager
A Place for Mom
Tampa, FL
01.2021 - 01.2024
- Consulted for a portfolio of 100+ senior living accounts, coaching Executive Directors and sales teams on CRM adoption and referral workflows.
- Delivered targeted onboarding and training sessions to improve conversion rates by aligning CRM usage with community positioning.
- Identified specific growth opportunities and "wins" within individual markets to develop tailored performance incentive programs.
- Mentored teammates through role modeling and guidance to drive sustained performance.
Corporate Director of Community Relations
True Connection Communities
Clearwater, FL
01.2018 - 01.2021
- Directed marketing strategy and brand development for 11 senior living communities, establishing comprehensive brand standards and mission values.
- Oversaw design and implemented custom workflows, dashboards, and sales training resources to empower field teams during CRM migration from Sherpa to Enquire.
- Oversaw allocation of $250,000 annual PPC budget and implemented digital strategy aimed at optimizing lead generation.
- Created tailored executive reports utilizing Microsoft Power BI to provide investors with insights on performance trends and competitive positioning.
Director of Sales & Marketing / Business Development
Various Senior Living Organizations
01.2003 - 01.2017
- Orchestrated grand opening events for new communities, effectively managing logistics and marketing strategies for gatherings exceeding 500 attendees.
- Developed and implemented outreach strategies and educational presentations aimed at physicians and community leaders, achieving a 50% growth in professional referrals.
- Administered marketing budgets surpassing $1 million annually, prioritizing effective brand positioning and return on investment.
- Designed and launched integrated marketing initiatives aimed at increasing market penetration.
- Collaborated with key stakeholders to identify and expand business opportunities.
- Orchestrated trade show initiatives focused on increasing brand visibility and promoting meaningful networking interactions.
- Led high-performing sales team to elevate performance through targeted coaching and training initiatives.
- Cultivated and sustained strategic partnerships with industry influencers to enhance company reputation and trustworthiness.
Education
B.S. - Marketing / Therapeutic Recreation
Montclair State University
Hospitality & Leadership Program - undefined
Walt Disney World
Skills
- Account management
- Sales quota achievement
- Lead generation
- Territory management
- Referral partnership development
- Facilitating route planning and marketing coaching
- Executive relationship management
- Proficient in CRM platforms
- Data analysis tools proficiency
- Pipeline management
- New business opportunities
- Goals and performance training and development
Certification
- ALF Administrator (CORE Certified).
- Licensed REALTOR, State of Florida.
Timeline
Healthcare Account Executive
A Place for Mom
01.2024 - Current
Customer Success Manager
A Place for Mom
01.2021 - 01.2024
Corporate Director of Community Relations
True Connection Communities
01.2018 - 01.2021
Director of Sales & Marketing / Business Development
Various Senior Living Organizations
01.2003 - 01.2017
Hospitality & Leadership Program - undefined
Walt Disney World
B.S. - Marketing / Therapeutic Recreation
Montclair State University