Aaron Brisco

Deliver innovative ideas and creative that provided measurable programs and generated incremental revenue with existing and new business including social, digital, broadcast, and on-site experiential events. Directing new partnerships with top tier brands and marketers helping them implement world class social, mobile and web user experiences.

• Leading initiatives in developing five-year strategic and annual operating plans and developing of the equities through product and sales positioning, and consumer programs that align with Hyfn’s mission and core values [want this to be about the build narrative]
• Direct high profile complex, cross-functional strategic and business development initiatives to establish and develop partnerships in [____] industries.
• Create and execute brand marketing programs exploiting the 360- integrated marketing approach for CPG companies including Subway, Mars, Starbucks, Dairy Queen 
• Strategic partnership development turning ___ concepts into measurable results
• In charge of leading the client services and strategy teams, transforming client objectives into innovative mobile programs while driving new business growth

Spearheaded revenue-generating brand partnerships and strategy for social marketing campaigns for leading client portfolio and agency stakeholders.

• Successfully secured over $10MM in sales, through signing and managing elite partnerships, aligning Twitter's content and distribution strategies to various brands and agencies
• Managed elite portfolio of CPG and Dining brands, including pitch and multi-million dollar budgets for X, X, X & more.  
• Led complete sales process, including: education, consultation, and creation of strategic proposals.
• Managed team of several marketers in conducting multi-channel marketing planning and execution processes, and be responsible for target insights and cross-category strategies

• Liasoned with sales, brand and cross-functional teams in executing annual operating plans and strategizing creative vision into memorable experiences,  ensuring seamless integration across the organization 

Successfully transitioned sales processes following Turner Broadcasting acquisition, and developed strategic direction and creative vision of multi-platform marketing campaigns for a portfolio of 40 (??) Fortune 500 corporations, including technology, CPG, video gaming and financial services. 

• Catapulted Bleacher Report's revenue to $5M with 86% conversion rate, by negotiating largest West Coast partnership and expanding brand presence in the region within 1 year

• Directed the $1.2M partnership for a top media-streaming company introduced into the digital sports advertising space,
• Boosted audience engagement in several campaigns, including a $2.2M campaign venture by customizing MLB Post Season video hub which drove call-to-action during television commercial airings and establishing a 98% [simplify: public view-through following] campaign for NCAA “March Madness Live”
  

Helmed the full spectrum sales cycle management and campaign production for a portfolio of 30 Fortune 500 corporations, including technology, mobile and media advertising agencies.

• Expanded West Coast client retention, securing $7MM in annual revenue including $2MM in sales for signing 5 leading accounts in [X timeframe] alone
• Heightened year-over-year media spending of 119% revenue growth by strategizing new client objectives and negotiating competitive insights
• Maximized ROI by up-selling opportunities that garnered additional sponsorships and optimized campaign performance

Developed new marketing and business initiatives by establishing high-profile financial, ticket and eCommerce partnerships, conceptualized marketing strategies and optimized digital advertising efforts.  

• Established Stubhub’s first marketing partnerships with [What clients? 2 major corporate clients], exceeding [sales or business????] conversation goals by 65%
• Galvanized $3.5M in total ticket sales within 18 months, capturing highest leads for 5 consecutive quarters
• Strengthened brand awareness by developing successful marketing strategies for direct mail, email and print advertisements for Fortune Small Business magazine