AARON KAPLAN
Philadelphia,PA
Summary
Solutions-oriented with over a decade of experience creating and implementing marketing strategies that deliver timely and measurable results. Proficient at various CRM platforms, digesting and understanding disparate data sets, and a proven ability to create assets that cut through the noise.
Overview
5
5
years of professional experience
Work History
CPI Writer
Pocket FM
12.2024 - 07.2025
- Wrote long-form stories that helped grow the company's bottom line by 68% in 2025.
- Analyzed data to triple the retention rate of our most profitable fantasy promo.
- Boosted listenership by 41% and helped add over 220k users over a two-month span.
Freelance Copywriter Extraordinaire
Aaron Kaplan LLC
05.2024 - 12.2024
- Pirrello Digital Imaging — Created custom videos for Home Depot website.
- I Will Make You Rich — Crafted their seasonal email campaigns which raised six-figures and added over 10,000 new subscribers.
- Velvet Suite — Tripled their virtual summit attendance through a unique social media and targeted email campaign.
Senior Copywriter
Money Map Press
06.2021 - 05.2023
- Created digital content for multi-channel optimization. Specifically utilizing email marketing to drive sales and boost subscription rates.
- Became the top-ranked copywriter after raising $2 million in email marketing in the first six months on the job.
- Boosted previous customer renewal rates by over 5%.
Senior Marketer
Gabriel Marketing Group
01.2021 - 06.2021
- Developed marketing campaigns to enhance brand visibility and engagement for our SaaS-based clients.
- Collaborated with cross-functional teams to create cohesive marketing messages.
- Created compelling content for blogs, newsletters, and emails that improved open rates by over 15%.
Lead Email Marketer
The Lincoln Project
06.2020 - 11.2020
- Scheduled email blasts and content calendars by working across channels to target different users both nationally and state-by-state.
- Grew email subscriber base over 7x in just four months.
- Created viral email campaigns that were forwarded millions of times and raised over $3 million in two hours.
Education
Bachelor of Arts - History and Political Science
THE OHIO STATE UNIVERSITY
Columbus, OH01.2010
Skills
- B2B and B2C Marketing
- Blogs
- Emails
- Video Scripts
- Client Management
- SEO
- Long Form/Short Form
- Social Media
- Website Copy
- Content Marketing
- A/B Testing and Optimization
- Content Strategy
- User Personas
- Copy Supervisor
- Copy Editing
Websites
Awards
Recognized as one of the top B2B Marketers by Chief Marketer.
Timeline
CPI Writer
Pocket FM
12.2024 - 07.2025
Freelance Copywriter Extraordinaire
Aaron Kaplan LLC
05.2024 - 12.2024
Senior Copywriter
Money Map Press
06.2021 - 05.2023
Senior Marketer
Gabriel Marketing Group
01.2021 - 06.2021
Lead Email Marketer
The Lincoln Project
06.2020 - 11.2020
Bachelor of Arts - History and Political Science
THE OHIO STATE UNIVERSITY