Aaron Shaffer
Metairie,LA
Summary
Results-oriented sales professional with track record of generating revenue and fostering client relationships. Adept at identifying customer needs and providing effective solutions to drive business growth. Reliable team player with focus on collaboration and adaptability, ensuring alignment with dynamic business goals. Proven skills in communication and strategic planning.
Experienced with building strong client relationships and closing sales. Utilizes deep product knowledge to provide tailored solutions that address customer needs. Track record of consistently achieving sales targets and contributing to team success through effective communication and negotiation skills.
Overview
12
12
years of professional experience
Work History
Sales Consultant
Mardi Gras World/Kern Studios
01.2025 - Current
- Advised sales team how to better support clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Used consultative sales techniques to train existing sales team to better understand customer needs and recommend relevant products and services.
- Provided sales and customer service assistance to handle incoming sales leads
- Provided guidance on Developing long-lasting client relationships by consistently exceeding expectations with exceptional service.
- Utilized social media platforms effectively to promote upcoming events and engage with prospective attendees directly.
- Onboarded new software system to support timely customer responses, client tracking, streamline payment procedures and allow upper management to better understand the client connection process.
Director of Sales and Marketing
12 Seasons Catering / Mr. Mudbug Catering, LLC
05.2014 - 01.2025
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Analyzed sales and marketing data for improved strategies.
- Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
- Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Collaborated with culinary team to optimize menu offerings and pricing strategies, increasing overall profitability and menu selections.
- Built relationships with customers and community to establish long-term business growth.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Business Development Manager
Remedy Staffing Intelligent Staffing
01.2013 - 05.2014
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
- Developed and implemented marketing collateral for the new hospitality division, as well as made key decisions in hiring appropriate staff and effect Standard Operating Procedures.
Education
Bachelor of Arts - Marketing Management
University of Houston
Houston, TX05-1994
Skills
- Time management
- Customer relationship management
- CRM proficiency
- Objection handling
- Prospecting skills
- Closing techniques
- Sales strategies
- Cold calling
- Menu
- Prospect qualification
- B2B sales
- Menu Development
- Procurement
Affiliations
- MPI, Metting Planners International New Orleans Chapter
- National Association of Catering Executives
- New Orleans Chamber of Commerce
Timeline
Sales Consultant
Mardi Gras World/Kern Studios
01.2025 - Current
Director of Sales and Marketing
12 Seasons Catering / Mr. Mudbug Catering, LLC
05.2014 - 01.2025
Business Development Manager
Remedy Staffing Intelligent Staffing
01.2013 - 05.2014
Bachelor of Arts - Marketing Management
University of Houston
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