Aaron Starcher
Wallback,WV
Summary
Accomplished District Sales Manager offering 10 years of experience developing and maximizing MRO sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product and team member promotion and merchandising to achieve both commercial and industrial market penetration. Successful record of expanding network connections by attracting and developing a world class sales team.
Overview
10
10
years of professional experience
Work History
District Sales Manager
Kimball Midwest
06.2019 - Current
- Increased YOY sales from 2021 to 2023 from $365,000 to $1.78 Million by consistently meeting and exceeding quotas, introducting e-commerce, and focusing on MRO expansion.
- Improved performance by providing regular revisit days, coaching, and mentoring to sales representatives.
- Two current sales representatives were "Rookie of the Year" in 2021 and 2023.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Responsible for attracting and developing team members and provided over $5000+ in seed business per hire.
- Modeled Focused Approach and NEADS analysis and strong negotiation skills to help team members close lucrative half cornerstone plus accounts.
- Implemented innovative marketing campaigns, resulting in increased brand visibility, team recognition and customer engagement.
- Expanded market share with targeted account management and new business development initiatives including e-commerce growth. My team was recognized for most growth in our region in 2023.
- Surpassed business sales targets by devising, deploying, and optimizing Industrial/Commercial B2B sales strategies.
- Developed compelling presentation decks through Value Added Activities/Reports to engage customers to expand sales and services.
- Drove additional sales by introducing MMS/Systems into customer facilities to generate residual sales.
Territory Sales Manager/Brand Manager
NCH Corporation
11.2013 - 06.2019
- Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities via "Gears of Selling" and in person seminars.
- Grew businesses by adopting market expansion strategy to serve different customer needs across commercial and industrial MRO businesses.
- Maintained a deep understanding of industry trends, enabling informed decisions on sales strategies and product offerings.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Became member of Chemsearch Hall of Fame in 2014.
- Attracted and developed two "Rookies of the Year" in 2016 and 2017 in Northern and Central Ohio.
- Two of my team members were inducted into the Chemsearch Inner Circle in 2017.
- Achieved multiple awards presented on trips to Lake Tahoe, Puerto Vallarta, Mexico, and Albuquerque, NM.
- Promoted to Brand Manager in 2017 and oversaw mergers between Certified Labs and Chemsearch Industrial/RLS.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts throughout the US.
- Attended trade shows and events within the territory to showcase company products, generating leads and increasing brand exposure In various MRO business types.
- Increased division profits with strategic territory expansion through acquisition of Pellet Mill customers with our "Rapid Refill" system. Those customers include Tyson, Pilgrims Pride, Drax BioMass, Perdue and Lignetics.
Education
Bachelor of Arts - Communications/Public Relations/Marketing
Concord University
Athens, WV05.2003
Skills
- Sales Team Leadership
- Goal Setting
- Sales Presentations
- Sales expertise
- Territory Management
- Sales Leadership
- Relationship building and management
- Sales Training
- Customer Relationship Management
- Business development and planning
- Marketing strategy
- Revenue Growth
Timeline
District Sales Manager
Kimball Midwest
06.2019 - Current
Territory Sales Manager/Brand Manager
NCH Corporation
11.2013 - 06.2019
Bachelor of Arts - Communications/Public Relations/Marketing
Concord University
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